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Fashion & Beauty

Anson Lo and Edan Lui
Featuring Bvlgari B. Zero 1 in new campaign video

08 Sep, 2021

World-renowned high jeweller and prestigious watchmaker BVLGARI is well-known as an all-time favourite of superstars and celebrities. Its friends of the brand include Zendaya Coleman, the youngest winner of the Emmy Award for the Best Lead Actress in a Drama with her role in Euphoria, Lisa, member of the eminent Korean girl group BLACKPINK, famous Japanese model and second-generation superstar Kōki, popular Japanese singer and actor Tomohisa Yamashita, and Karena Lam, whose achievements have been well acknowledged by the awards she received in the Hong Kong Film Awards, the Golden Horse Awards and other international film festivals. Apart from their well proven talents, they all share the value of BVLGARI – the spirit of beauty, happiness, innovation, boldness, glamour, uniqueness, elegance, and generosity.

Anson Lo (@ansonlht) and Edan Lui (@edanlui), members of the spectacular Hong Kong boy band Mirror, have never ceased to pursue their dreams since debut in the reality show King Maker. The two gifted performers have touched the hearts of plenty through their impressive performances and meticulous acting, as bold and sincere as the creations of Roma jeweller BVLGARI. Their uncompromising drive always pushes them to new challenges, encouraging them to go beyond themselves. Their indomitable spirit and audacity perfectly resonate with BVLGARI, which make them a perfect for BVLGARI family.

“I am grateful to join the BVLGARI family. Having discovered its tremendous brand spirit, I am deeply moved by the boldness and sincerity manifested by its creations. I look forward to shine with the BVLGARI family and continue to deliver the positive message of surpassing limits and excelling in the pursuits of dreams.” says Anson Lo.

“It is an honour to be invited to join the BVLGARI family. As a market leader and an international corporation, BVLGARI has ceaselessly lived up to its brand philosophy and advocated the brand spirit and positive values through its creations and activities. I am truly excited to have a chance to join this amazing family in manifesting the BVLGARI spirit and attitude.” says Edan Lui.

The two young talents with their outstanding aptitudes in dancing and music exquisitely deliver the brand’s bold and innovative spirit by featuring BVLGARI B.zero1 jewellery collection in the new campaign video, giving a perfect demonstration of the philosophy of BVLGARI that emphasizes the fearless and persevering spirit.

BVLGARI takes pleasure in welcoming Anson and Edan to the BVLGARI family. As elite members of the industry that they represent, may Anson and Edan continue to excel and demonstrate the brand’s spirit.  

Anson Lo & Edan Lui X BVLGARI B.ZERO1 Series Exclusive Photo Exhibition

Apart from the video, Anson Lo and Edan Lui shot a series of stylish photos featuring the B.ZERO1 collection from BVLGARI. An exclusive life-sized photo exhibition launches at Harbour City from 11 Sep to 3 Oct. More details:

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