From 7 to 13 Sep 2021, you are invited to escape into a joy-fuelled fantasy party with GUCCI Flora Gorgeous Gardenia, our new delicious Eau de Parfum. Visit all check-in points and tryout Gucci newly launched Cushion De Beauté. Smile at the Purika for a beautiful picture, share it on social media to get a Cushion De Beauté miniature!

“Fragrances are explorations and flowers, in particular, represent a world of infinite possibilities. Just as you can delight in drawing out different notes from a bouquet—in this case, the Gardenia, whose scent is unusual, sensual and intense—for the campaign, I had fun building a surreal and enchanting world around Miley Cyrus, creating a playful contrast between this artist with a rock ‘n’ roll spirit and a flowery universe.” Alessandro Michele.

Gucci Flora Gorgeous Gardenia relaunches with a new Eau de Parfum revealing a more highly concentrated expression of the original Eau de Toilette. A joyful floral signature, the scent is built around the Gardenia flower, admired since the dawn of time for its splendour and said to be used in elixirs and magical potions. Taking inspiration from this legend and the idea of its mystical power, the gorgeous White Gardenia note is blended with solar Jasmine Grandiflorum Absolute. The modern floral signature is introduced by a cheerful Pear Blossom accord which encourages wearers to burst with joy, while a touch of Brown Sugar accord adds a delicate sweetness to its sillage.


Gucci Flora Gorgeous Gardenia is encased within a new, elongated bottle. The lacquered pink glass and shiny gold cap make it an object of beauty. One notable addition is the House’s distinctive Flora pattern: reimagined with a design inspired by Alessandro Michele’s vision, it is a core part of the brand identity, a painting of colourful flowers created by artist Vittorio Accornero for Gucci in 1966. Bursting with illustrated floral life, both the bottle and outer carton showcase versions of this pattern, while the latter also features a sophisticated ribbed paper.

Add elegance to the everyday with Cushion De Beauté, Gucci Beauty’s first cushion foundation. An ideal on-the-go beauty tool, it offers an ultra-caring hydrating formula and a luminous finish. Debuting in six shades, the new foundation is encased within a refillable packaging, which features distinctive motifs of the House designed by Alessandro Michele.

Cushion De Beauté is a luminous and uniquely caring cushion foundation, formulated with SPF, anti-pollution and anti-blue light properties. Lightweight and moisturising, the foundation blends seamlessly into the skin and provides buildable coverage. Marvel at the unique lion design as you complete morning routines, or while touching up throughout the day.

Cushion De Beauté features high reflection index oils and mineral powders that maximise the reflection of light on the skin to provide a luminous finish. A moisturising complex composed of Glycol and Glycerin deeply hydrates the skin for up to 24 hours, while the Black Rose Oil, one of Gucci Beauty’s key ingredients, offers antioxidant protection. External aggressors are fought by an anti-pollution complex composed of Lipochroman and Butterfly Bush Extracts. Anti-blue light is tackled by Titanium Dioxide along with the Lipochroman and Butterfly Bush Extracts, while skin is protected from the sun with mineral SPF 22 filters that help to reduce the risk of damage.

Debuting in six shades, Cushion De Beauté is encased within a pastel pink compact. A distinctive Gucci design adorns the top of the round casing, which features a lion pattern surrounded by a wreath of flowers. Desirable and playful, the outer packaging also features the same design. Inside is a mirror and soft cushion applicator, and the foundation itself is refillable, allowing wearers to reuse the same compact as a cherished beauty relic.

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