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Fashion & Beauty

Marimekko Co-created – Design by Wataru Tominaga
Heritage meets the future. Iconic design interpreted

18 Aug, 2021

2021 marks the 70th anniversary of the Finnish design house Marimekko. To celebrate the seven decades of original prints and colors, Marimekko has invited interesting creatives from around the world to interpret the brand’s unique design language and philosophy. The result is Marimekko Co-created, the limited-edition capsules within the seasonal collections.  

The pre-fall 2021 capsule was created in collaboration with Japanese fashion designer Wataru Tominaga, the Grand Prize winner at Hyères in 2016. Introducing relaxed ready-to-wear pieces, a bucket hat, a functional backpack as well as selected home items, the collection features the iconic Maija Isola prints Lokki (seagull) and Unikko (poppy) with a focus on captivating pattern fusions and skillfully composed colorways.  

“We offered Wataru Tominaga the freedom to create something completely new from our iconic patterns. In line with our pre-fall 2021 collection, Coexistence with Nature, the Co-created capsule plays with the idea of new adventures and animal inspiration – the easy-going pieces were designed with summery explorations and relaxed practicality in mind. Wataru’s maximalist take on Marimekko provides yet another dimension to the brand, and his original way of mixing our prints and earthy and bright hues is really remarkable”, says Satu Maaranen, head designer for ready-to-wear, bags and accessories at Marimekko.

“I was very honored to collaborate with Marimekko. This collaboration is inspired by the colors of nature and my personal interest in juxtaposed patterns and patchwork. I hope everyone will enjoy these colors and patterns in their everyday lives”, says Wataru Tominaga.

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