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A new era has arrived. Create your beauty dreams, accentuating individuality and reveling in the joys of make-up, as Valentino Beauty opens the world’s first Valentino Beauty Boutique at Harbour City.
“Beauty and fashion are in a constant and symbiotic evolution. The work we are doing in Valentino is guided by the values we trust in, we moved from an aesthetic built on exclusivity to an inclusive one, we grew from a two-dimensional vision of beauty to a three dimensional one, where emotions, dreams, and individuality are as important, if not more, as any other feature. Beauty is directly connected to the intensity of our feelings, the more we love, the more we are connected to our true self, the more it shows and glows on the outside. Valentino beauty is for the dreamers.”
– Maison Valentino Creative Director Pierpaolo Piccioli
Maison Valentino speaks in red, a color that is a language and that demonstrates its identity. A multifaceted universe, red is made up of tones and registers. An emotional and sentimental code, it contains infinite voices. Feminine, plural. The temperature of infinite personalities. An embracing selection of possibilities. A unique accent: passionate, sensual, graceful. Poetic and transversal. Essential. Complete. Contradictory: grandiose and severe, opulent and light, firm and fluid. A chromatic myriad in which one finds its own individuality. Primary and primordial. Decisive as a statement, neutral as a non color. Timeless. Bold and fine. Valentino. ‘Valentino Rosso’ is the color chosen by Pierpaolo Piccioli as a common denominator through all the cosmetics range. The packaging conveys the concept of a fashion accessory in the realm of beauty. The Valentino VLogo signature pays homage to the Maison: “V”, a sound that becomes a shape, a symbol, a true icon. A microcosm of lines and volumes, full and empty. A calling and a beginning. Part of the whole and linguistic atom from which to develop a universe of values. The versatility of each product – multi-use, multi finishes – speaks to the freedom of expression and individuality that lies at the core of the brand. In line with Valentino’s commitment to responsible consumption, lipsticks and compacts are fully refillable.
Bringing together the Valentino heritage with an extraordinary and innovative blend of couture and street culture, Pierpaolo Piccioli has brought a new colorful perspective to Valentino. A harmonious color palette, that recalls the Valentino Collections, that ranges from black to peridot greens to corals, from rich blues to bitter yellows to vibrant pink. This mastery of color, along with Valentino’s runway makeup legitimises Valentino’s space in the world of makeup.
Creative Director Pierpaolo Piccioli’s approach is inspired by proportion and volumes, magnificent silhouettes full of grace. A similar approach, using unique expertise and technical skill, has been transplanted in all the textures across the color collection. This is thanks to the ingenious Light-Lasting™ technology. By infusing it into each product, Valentino’s sensorial, innovative formulations are light to the point of weightlessness, breathable, long lasting and comfortable to wear.
“I had this idea of lightness and movement, but the dress I had seen in photos required layers and layers of tulle to make it so huge… What I want to do is subtract all this weight…”
– Pierpaolo Piccioli
Working closely with Raoul Alejandre, the boundary pushing L.A. based make-up artist, the entire color cosmetics line has been meticulously created to embody the concept of “create your beauty dream”. The Triple Technique application (subtle, signature, statement)- meaning many of the beautifully crafted pieces can be used in three different ways – where every individual can celebrate the power of elevated artistry whilst creating their own beauty dream.
The shooting of the makeup advertising campaign, is a personal narrative between the Valentino Creative Director Pierpaolo Piccioli together with 16 eclectic talents, a diverse range of faces and personalities, conveying a unique energy. Pierpaolo Piccioli continues his quest within gender neutrality and on the humanity of individuals, highlighting their feelings and emotions, despite their gender or age. The Creative Director has personally narrated his vision through his eyes by gathering all the nuances and emotions of the models with no filter. Each individual wears the make up in a way that is reflective of their personalities, each individual tells a different story, and represents an antidote to the archaic constructs and ideals of beauty, and each individual wears colorful couture with ease and unrestraint. The glorious display of uniqueness, individuality and street culture is the embodiment of the beauty dream. It is where Valentino’s heritage meets not simply the modernity of the present day but beauty of the future.
