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The effortless, relaxed bohemian chic at the heart of ba&sh is eloquently expressed in the Harbour city store, where a vegetal wall window is designed to orchestrate a natural atmosphere with potted plants and cactuses that evoke the bohemian vibe of Ibiza. Raw wooden table greets visitors at the entrance, echoing with the warm wooden flooring and accessory display shelves made from the same material. The result is an emotional play on the cosy and elegant undertone of the brand. The space is further touched up by carpets, patterned wallpaper and lantern, some of the fixture in ba&sh stores, to add to the exotic feeling of the setting.
ba&sh is the brainchild of Barbara Boccara and Sharon Krief, two childhood friends with a shared passion for fashion. Established in 2003, the brand blends together the names and styles of the two founders. It soon landed prominently in the international affordable luxury sector with strong emphasis on authenticity and Parisian allure, dressing women in a liberated and feminine style.