BUCHERON End of Year Campaign 2021

The festive season is approaching, and with it, the immense joy of getting together.

It is a joyful invitation to experience precious moments together.

This year, BOUCHERON captures these emotions in its three-part “together as one” campaign,featuring the faces of the house: Alexa Chung, Nour Arida, Dongyu Zhou, Lu Han, Hannah Quin Livan, Youn-jung Go and Rola. From the excitement on the way to the impatience on the doorstep and the complicity of the traditional family portrait, each episode celebrates the joy of being together.

Maison BOUCHERON creations will allow everyone to reveal their style and enjoy this time of year according to their desires.

The campaign is scheduled to air worldwide from November 6th 2021.