The BVLGARI Serpenti Legend
A Magnetic Metamorphosis

It wraps softly and embraces sensually; it dominates the day and shines at night…The eclectic metamorphosis of BVLGARI Serpenti collection amazes every time with the mystic power of renovating while remaining itself, authentic and unmistakable. For over 70 years, BVLGARI Serpenti collection has had its natural habitat in charisma while also conquering new territories, changing its skin to give life to the countless facets of seduction, ruling time to mark the most precious hours. BVLGARI Serpenti collection is BVLGARI’s timeless icon of past, present and future. In the 2021 novelties, BVLGARI Serpenti jewellery, timepieces, leather goods, and accessories collections shed their skin once again to unveil new facets of their tempting seduction.

BVLGARI Serpenti Viper collection

Embracing change and evolution, the brand interprets the iconic signature with contemporary and metropolitan audacity, injecting a new vibe into BVLGARI Serpenti Viper collection. With its flexible modular construction featuring the snake’s scales carefully hinged together and inserted one by one, an expression of BVLGARI’s outstanding jewellery know-how, the BVLGARI Serpenti Viper collection eye-catching pieces wrap around the body like powerful armours. Sparkling with precious diamond sets, adding exclusivity to the edgy design available in three gold colours, BVLGARI Serpenti Viper collection now features an unprecedented wide selection of bracelets, rings, necklaces and earrings. The bracelets and rings, which are key pillars of the BVLGARI Serpenti assortment, become more precious thanks to the double wrapping feature in pink and white gold – a bold second skin for brave women. Enhancing its audacious attitude, BVLGARI Serpenti Viper collection also welcomes designs where shining, bright plain gold scales embellished with diamonds enrich the heads and the tails of stylized snakes. To complete the assortment, BVLGARI introduces matching pendants and earrings that embody the spirit of the precious coiling snake empowering those who dare to wear them.

BVLGARI Serpenti Forever collection

To caress its skin in the universe of leather goods, the BVLGARI Serpenti Forever collection new renditions come with the most exquisite leathers treated and painted adopting techniques inspired by BVLGARI’s the jewellery universe. The jeweller’s signature also emerges in the elegant thick shoulder chain that recalls BVLGARI’s celebrated colliers adding a touch of alluring preciousness. The feminine secrets are guarded by the unmistakable snakehead closure that evolves to be morphed into a sharper, ultra-modern rendition that exalts the undisputable magnetism of the collection.

BVLGARI Serpenti Spiga collection

With the introduction of BVLGARI Serpenti Spiga collection, BVLGARI Serpenti collection rises again, a forever-icon, reinvented anew for 2021. The three new BVLGARI Serpenti Spiga collection editions represent an evolution of the BVLGARI Serpenti collection style – one that could only come from the Roman Jeweller of Time. Crafted in exquisite gold and diamond and featuring an intricate matelassé pattern, they represent BVLGARI’s unique ability to redraw the boundaries of creativity, refinement and expertise. As the new face of BVLGARI Serpenti collection, the design of these innovative snakes entwines the chic matelassé pattern with jewellery-making artistry and intrinsic wearability, for a look that is rich with BVLGARI Serpenti collection seduction. Named for the Italian word for “wheat”, which the motif resembles, its characteristic module was indeed inspired by a stalk of wheat. The three BVLGARI Serpenti Spiga collection novelties collide that sensibility with BVLGARI’s jewellery-making expertise, for an impeccable reimagining of the line in brilliant diamonds and precious rose or white gold, according to the models. Each individual piece is a triumph of focused artistry, executed with passion and skill: the two-row bracelets comprise 70 different elements, while the single-row watches comprise 40 links cast from 40 different moulds. A brilliant all-diamond BVLGARI High Jewellery collection interpretation, elegantly adorned with more than 800 diamonds and a cabochon-cut blue sapphire on the crown, completes the collection.

BVLGARI Serpenti Through the Eyes of Mary Katrantzou

The unstoppable transformative power of BVLGARI Serpenti Collection and the unlimited imagination of London-based Greek fashion designer Mary Katrantzou collide in a new chapter of the famed “Serpenti Through the Eyes of” saga. Mary Katrantzou, recognized as the “queen of prints” for her exuberant and maximalist creations, infuses her poetic and jubilant style into the mesmerizing sign, rebirthing the serpent with newfound vitality and optimism. Crafting joy through Haute Couture craftsmanship, vibrant nuances and playful jewellery-inspired touches, the fashion designer introduces three new styles – the BVLGARI Serpenti Metamorphosis bag, the BVLGARI Serpenti Metamorphosis Handle bag and the BVLGARI Serpenti Metamorphosis minaudiere – completed by a selection of textiles.