Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the TOMMY X MIFFY capsule collection in celebration of the Lunar New Year 2023 – the year of the rabbit. This collection, featuring the beloved cartoon character, mixes Miffy’s minimalist aesthetic with Tommy’s American cool for upbeat modern style.
“This collaboration is a canvas for creativity that reflects our brand’s irreverent, optimistic spirit,” says Tommy Hilfiger. “Miffy embodies many of our brand values: being adventurous, open to new experiences, and having a relentlessly positive attitude. The TOMMY X MIFFY collection is the perfect blend of playful-meets-prep!”
With 50 pieces of men’s, women’s, and kid’s sportswear and accessories, the capsule reimagines essential prep icons with a distinct ‘Miffy’ twist. Modern classics like the varsity jacket, chino, rugby shirt, collegiate sweaters and baseball caps are adorned with Miffy emblems and rendered in primary hues – including TOMMY HILFIGER’s iconic red and blue. In the Chinese zodiac, the rabbit represents optimism, wit and luck; TOMMY X MIFFY embraces these attributes with a cheerful celebration of self-expression for the new lunar year.
Created by Dutch author and illustrator Dick Bruna in 1955, Miffy’s popularity has endured through the decades, with books starring the legendary bunny selling over 85 million copies worldwide. Today she is a true pop culture icon who is still adored by children and adults all over the globe. This capsule captures Tommy Hilfiger’s longstanding passion for collaborating with cult figures who influence generations.