Global apparel retailer UNIQLO announces the launch of UNIQLO and White Mountaineering the first collaboration with the global Japanese brand White Mountaineering. Outerwear and fleece have long been representative product categories for UNIQLO. This distinctive collection featuring the outdoor essence characteristic of White Mountaineering is presented as a new adaptation of LifeWear with further advancements in functionality and design Items will be available in Hong Kong from Friday, October 15.
“I gave a lot of thought to m y ideals as a designer and how to utilize the detailing for outdoor items and sportswear I I’d developed at White Mountaineering f or UNIQLO wear , which is worn by all sorts of people, says designer Yosuke Aizawa. Designing clothing around the premise that ‘people move move’ is one of my principles, so I carefully considered patterns and designs that wouldn’t add stress when worn. I believe we we’ve created a line of new everyday wear that can be worn in any setting.
Clothing as a common language for everyone
This new collaboration firmly merges the theme of family embraced by White Mountaineering Mountaineering’s designer Yosuke Aizawa with the UNIQLO concept of LifeWear that is made for all. The nine items f or men, women, and kids have been created to be a common language for everyone
Building on designs that the entire family can wear, the collection uses silhouettes and colors to suit any setting, making the most of the strengths of both brands.
About the items
The UNIQLO Hybrid Down, a new generation outerwear featuring a combination of down and
cotton padding is available for both men and women. The men’s Parka features a double zip on the front which is an icon of White Mountaineering, while the women’s style has a more relaxed silhouette, incorporating a distinctive back design suggestive of a cape. The Fleece Jacket created by layering two types of fleece fabric is finished in a military style to match urban fashion and appeals to both men and women. Kids items , which is a first for Aizawa, utilize the same basic designs as for adults, while including details that younger wearers will love, such as a structure at the neck that makes the coats easier to put on and take off, presented in playful blue and red colors.
White Mountaineering – Yosuke Aizawa
Born in 1977. Graduating from Tama Art University with a degree in textile design, in 2006 he started White Mountaineering, which since 2016 has released collections at Paris Fashion Week. Aizawa has designed for a variety of overseas brands. He is also a visiting professor at Tama Art University.