An iconic British brand favored by stylists and celebrities, ghd is the No.1 brand used and recommended by professional hair stylists*. Established in 2001, ghd re-invented the professional hairstyling tool market with the launch of its ground-breaking styler, replacing flat irons, straighteners and curlers with a professional styling tool designed for salon use that could also be used easily by women at home.
ghd is always written in lower case and stands for “good hair day”.
At launch, ghd’s ceramic stylers became an overnight success with the brand growing virally, initiating a cult following around the globe that has grown over the last decade. The brand is now at the forefront of the competitive fashion styling sector in which it is renowned as one of the leading hair styling brands around the world.
*Highest Net Promoter Score of 65%versus the closest competitor of 25% (Source: UK Brand Health 2017 – TOLUNA)