MONCLER INAUGURATES ENFANT BOUTIQUE IN HONG KONG

Moncler announces the opening of its new boutique entirely dedicated to the Moncler Enfant collection in Ocean Terminal, further strengthening its brand presence in the luxury shopping mall through the already existing flagship store opened in 2017.

The store spans over 140 square metres, of which nearly 100 square metres dedicated to sales. The store will be divided into two areas. The front room will be finished with a mix of fine materials such as chêne fume panelling, walls covered with wooden boiserie in red, orange, yellow and beige red colourways, smoked oak parquet and handmade red carpets with polka dots in dark red and yellow that adorn the floor. The second room will be finished with polka dots wallpaper and handmade yellow carpets. Inspired by the Moncler heritage, a brand born in the mountains, a small cable car from Italy will be display in the store to create a more playful area, taking a step closer to the children’s world. The new premises reflect the iconic and unique Moncler aesthetics, creating the distinctive warm and welcoming atmosphere peculiar to House’s stores worldwide.

The Moncler Enfant collection features the mini-me version of the Moncler collections, the hallmarks of which are adapted to children’s needs for practicality and flexibility as well as re-interpreted with a playful and exciting exploration of new styles and colourways.

Moncler has delved into a brighter world for the imagining of its Spring Summer 21 Enfant Collection. The season’scolorful universe – inspired by soft spring afternoons and the joy of sport – is heightened by technical innovations and advanced fabrications that bestride the most transient of seasons with ease. Higher featherweights for theearly season give way to airy layers for later in spring, with particular care given to the development of categories such as T-Shirts and trousers for a modular approach to dressing that’s totally in tune with children’s energy.