Bacha Coffee, the legendary coffee house founded in Marrakech in 1910, unveils its very first full-concept location in the heart of Hong Kong at Harbour City. This emblematic destination marks a new chapter in the storied journey of the Moroccan coffee label, as it expands its footprint in Asia to bring an unparalleled collection of over 200 varieties of 100% Arabica specialty coffees from 35 countries around the world, as well as the art of traditional coffee preparation, service and coffee gastronomy to coffee lovers in Hong Kong.
Overlooking the breathtaking Victoria Harbour, the Bacha Coffee Harbour City location spans 2,500 square-feet across the Coffee Boutique, Coffee Room, and Takeaway Concept, offering a delightful journey into the world of coffee in all of its enchanting forms. Hong Kong’s first ever Bacha Coffee Room comfortably accommodates 50 people, featuring a carefully curated menu available throughout the day to complement Bacha’s repertoire of coffees, signature pastries and viennoiseries.
This new flagship debuts Bacha Coffee’s signature dining concept in the city, a destination where curated gastronomic experiences meet with the essence of exceptional coffee. Guests are invited to indulge in the mesmerising ambience of the coffee room reminiscent of the brand’s birthplace, the Dar el Bacha in Marrakech, now beautifully interpreted in the vibrant city of Hong Kong. With every detail attended to, Coffee Masters move with precision and grace, preparing each coffee using traditional methods in exquisite golden gooseneck pots, a celebration to the timeless ritual of coffee appreciation.
The menu is a marriage of bold flavours and thoughtful pairings: kickstart your day at 8am with a hearty breakfast of Baked Free-Range Eggs, nestled in a spicy tomato sauce with delicately infused Red Bison Coffee feta cheese, olives, herbs and confit forest mushrooms — an aromatic, savoury indulgence. Ideal for lunch gatherings and dinner occasions, the Traditional Moroccan “Kefta” Meatballs pays homage to Bacha’s Moroccan heritage with the richness of warm spices, served in a hearty gravy with crisp straw potato fries. For an afternoon pick-me-up, pair any Arabica of choice with the ever-popular Bacha Club Sandwich layered with chicken, cheddar, beef bacon, fried egg, onion raisin confit, and gherkins, a timeless favourite served in most Bacha Coffee Room locations around the world.
For all who are familiar with Bacha Coffee, the Bacha Coffee Boutique features a repertoire of more than 200 varieties of 100% Arabica coffees available in whole beans or expertly ground by Coffee Masters to any bespoke preference, or through Bacha Coffee’s collection of beautifully conceived gift boxes. Before departing, guests may opt to savour any of the over 200 coffees on the go through the Takeaway concept, available hot or iced, accompanied by a side of vanilla bean-flecked Chantilly cream, a raw sugar candy stick, and a reusable glass straw. To complete the experience, a selection of signature sweet and savoury croissants, handcrafted daily, completes this moment of indulgence.
This opening is part of an ambitious strategy driven by Bacha Coffee’s success on an international scale. Since the reopening of Bacha Coffee in Marrakech, the Moroccan brand has experienced remarkable expansion in Europe, Middle East and Asia, with 32 locations in 12 major cities. A defining moment in this journey is the recent unveiling of Bacha Coffee’s first European flagship on the iconic Champs-Élysées in Paris, a magnificent three-storey destination that heralds a bold new chapter in the brand’s expansion into Europe. This landmark opening joins a distinguished portfolio of global addresses, including Dubai, Doha, Seoul, Singapore, and Taipei.
“The Bacha Coffee Room experience is a significant addition to Hong Kong, allowing coffee lovers to immerse themselves in our rich heritage,” says Taha Bouqdib, President & CEO of Bacha Coffee. “Our every location and concept around the world bears the DNA of the original location at the Dar el Bacha in Marrakech, complete with intricate decor and elegant furnishings designed to engage the senses, transporting our guests to an era when coffee was served with true reverence. As a key strategic location in our global expansion, we believe this Harbour City venue will become a cherished destination that honours the past while crafting the future for coffee enthusiasts.”
