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International fashion apparel brand URBAN REVIVO (UR) made its Hong Kong debut at Harbour City, which joins over 400 UR stores worldwide as the brand continues to shape its global fashion footprint.

Founded in 2006, URBAN REVIVO is a global live fashion brand that strives to elevate affordable high fashion by offering creative, high-quality, sustainable designs. The brand’s mission is to make high-quality fashion accessible to everyone and to become the world’s most influential fashion brand.

With over 400 stores across Asia, Europe and North America, the brand continues to emerge as a major player in the global fashion industry. UR’s first store in Hong Kong Harbour City occupies 813 sqm and offers a curated selection of nearly 1000 products. The store features a dazzling LED-lit façade and a stunning floral art installation inspired by the Bauhinia flower, the emblem of Hong Kong. The root of the flower resembles a Möbius strip, symbolizing UR’s infinite vitality in Hong Kong’s fashion landscape.