Following on from the hugely successful inaugural capsule earlier this year, the BOSS x Russel Athletic Pre-Spring 2022 collection celebrates the collective spirit of team sports and the buzz of baseball , through the DNA of the two brands.
Shot by the photographer Andrew Jacobs and directed by Matthew Dillon Cohen in NYC, the home of baseball, the campaign capture the excitement of game day. Presenting a snapshot of New York’s youth culture, the shoot follows a group of friends relaxing and hanging out on the street, before heading off on a road trip for an impromptu game of baseball. Following the group, we see them coming together to revel in the energy of the city, which forms a captivating backdrop to the vibrant new styles.
The collection brings a fresh perspective to retro Americana references, uniting BOSS tailoring expertise and Russel Atheletic’s instantly recognizable sportswear aesthetic. Taking inspiration from the achieves of both brands, relaxed fits are achieved with easy, 90s-style cuts that are right for now. The base palette of dark blue, cream, and camel is brought to life by pops of orange and mineral blue. Varsity-inspired bomber jackets are embellished with contrast chenille patches reflecting BOSS’s dedication to craft and workmanship. A special blended “BOSS x Russel Athletic” logo features across the collection, resulting in statement branded sweatshirts which have been given the vintage treatment – a fitting tribute, considering Russel Athletic counts the first sweatshirt among its inventions.
The BOSS x Russel Athletic Pre-Spring 2022 collection reimagines beautifully crafted casualwear for a whole new generation. The collection is now available to shop in store and online.