For over 125 years, RIMOWA has been crafting innovative and functional travel companions engineered to last a lifetime. In the 1920s, the German Maison introduced aluminium into the production of its suitcases, choosing the lightweight, durable material for its resilience to the evolving demands of travel. By 1950, the Maison’s aluminium evolved, featuring the iconic, aviation-inspired grooved aesthetic, a design code that continues to define RIMOWA today. In celebration of its expertise in aluminium craftsmanship, RIMOWA is delighted to announce the opening of a multi-day immersive experience at Hong Kong’s Harbour City. Ahead of the public debut, RIMOWA welcomed K-pop icon SEVENTEEN’s S.COUPS, press and friends of the brand to an exclusive pre-opening event.
Echoing the Maison’s signature curved corners and emblematic grooves, the pop-up takes the form of a sculptural silver installation in Harbour City’s Atrium II, inviting clients to journey through four dedicated zones that unfold like a voyage. Upon arrival, guests receive a RIMOWA “passport,” complete with games, puzzles, and stamps. Upon completion, guests can redeem a gift at RIMOWA’s Harbour City boutique. The pop-up also houses a photo booth with two playful filters, allowing visitors to turn their photographs into personalised stickers.
The first two zones trace RIMOWA’s aluminium history through iconic cases that reflect the changing modes of travel over the past century. Early trunks and grooved suitcases are displayed in a setting reminiscent of a vintage train carriage, while a neighbouring heritage display showcases the Maison’s continued evolution through more recent and well-travelled stickered suitcases, alongside specialty designs, such as a water-resistant photo case.
The fourth and final zone presents the personal RIMOWA aluminium cases of three cherished Friends of the Brand—Hong Kong singer-songwriter Panther Chan, acclaimed actor Daniel Wu, and world-renowned actress Michelle Yeoh. Each case bears the marks of its owner’s unique journey and is accompanied by a short description of the stories they carry.
The pop-up also showcases ‘OPTIMUM DIMENSION’, conceived by Hong Kong-based designer OrangeTerry for RIMOWA’s 2022 ‘As Seen By’ exhibition. Situated in a dedicated booth at the entrance, the artwork translates RIMOWA’s blend of meticulous handcraft and modern machine production. Bendable neon lights trace the grooves of an Original Cabin, exploring the limits of neon craftsmanship while celebrating RIMOWA’s iconic design codes.
“A LIFETIME OF ALUMINIUM” by RIMOWA
Date: 13-22 Nov
