Alexander McQueen is pleased to announce the opening of a pop-up dedicated entirely to The Curve bag at Harbour City, Hong Kong from 11 February to 10 March. A strong and modern piece, with its instantly recognisable harness detailing, The Curve is a new pillar of the house of Alexander McQueen.
Conceived by creative director Sarah Burton, the store is crafted principally in wood, intricately engineered to fit the spaces, each based around a perfect square. Traditional joinery techniques upholding the Alexander McQueen values of uncompromising craftsmanship and the touch of the hand are combined with ground-breaking technological innovation.
Large digital screens displaying kaleidoscopic moving imagery draw customers into the space: content morphs between abstract compositions and references to the natural world.
The Curve bag pop-up store will house every current iteration of the bag from those reflecting the new-season styles, colours and fabrications such as The Soft Curve, to more timeless designs. The temporary boutique is part of a series of exclusive pop-ups opening worldwide.
About the Pop up
Date: 11th February to 10th March 2022
Venue: Atrium II, Gateway Arcade, Harbour City