ASICS Sportstyle Opens at Harbour City

Japanese sports lifestyle brand ASICS SportStyle has officially opened its new store at Harbour City’s Gateway Arcade, bringing together a curated selection of the brand’s most sought-after footwear, SportStyle apparel and exclusive items. The new store offers a fresh shopping destination for those who appreciate the perfect balance of functionality, comfort and contemporary style.

As the second ASICS SportStyle standalone store in Hong Kong, the new location showcases a diverse range of lifestyle collections within a modern retail environment. From iconic retro-inspired sneakers to versatile everyday apparel, the store reflects the brand’s commitment to blending sports innovation with urban fashion, allowing customers to discover pieces suited for both active and casual lifestyles.

Coinciding with the store opening is the launch of the new GEL-TRANSCEND FJ, a trail-inspired lifestyle sneaker that embodies the concept of “Inspired by Exploration”. Drawing design cues and sole technology from ASICS’ heritage trail-running models, including the legendary GEL-FUJITRABUCO 7, the shoe features a rugged outsole with enhanced grip and durability, complemented by breathable materials and premium detailing. The result is a versatile silhouette that seamlessly bridges outdoor performance and contemporary urban style