Swiss luxury watchmaker Breitling unveiled its new industrial-loft style boutique in Harbour City, Hong Kong as a part of the celebration of the 70th anniversary of Navitimer. The Navitimer B01 Chronograph 41 in 18k red gold will be exclusively available at this new boutique within the Hong Kong region throughout July 2022.
Harbour City is the largest and most diverse shopping mall in Hong Kong. Located at the heart of the city alongside the beautiful Victoria Harbour, Harbour City offers a wide range of shopping, dining, entertainment and sightseeing options as a major attraction in Hong Kong. The opening of the new boutique marks the turning of a new page of Breitling’s retail development in Hong Kong.
Staying true to the signature concept shared by Breitling boutiques globally, the new boutique features an industrial-loft style interior that offers its customers a casual, stylish modern-retro ambience. Delicately decorated with exquisite and carefully chosen materials, the boutique demonstrates the essence of brilliant craftsmanship of the Swiss luxury watch brand. A brick wall is adorned with a stunning illuminated vintage Breitling logo, together with the stylised “B” vintage logo of Breitling on a yellow mesh wall, filling the space with unparalleled charisma. The wooden floor and industrial shelves create a mid-20th-century industrial-chic space that reveals a modernised vintage flair, providing an uplifting and inclusive environment for customers to appreciate and purchase Breitling’s outstanding timepieces.
At the centre of the boutique, a display showcase inspired by a bar table creates a relaxing yet classy atmosphere. Walls are decorated with an array of classic images themed around motorbikes, surfing and airplanes, representing the brand’s three universes of air, land, and sea, while also showcasing the extraordinary appeal of the remarkable Breitling timepieces for different occasions. Last but not least, a designated VIP area is available for prestigious customers to do their shopping in supreme comfort.