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Hyun Bin’s eye-catching styles of masculine beauty are caught in a soft atmosphere, creating a vivid contrast.

As brand ambassador, he translates Loro Piana’s spring summer 2023 menswear into a distinct, charismatic language.

Inspired by a journey from Northern to Southern Italy, the Loro Piana Spring Summer 2023 collection is an epitome of the ultimate Italian sophistication and elegance. Through the lens, Hyun Bin conveys a pursuit of comfort and freedom in life.

Loro Piana produces a variety of products using materials of the highest quality through special procedures.

Not only does it show Italian sophistication, but it also presents a more comfortable attitude. It shows various products through the highest quality materials and special production methods!

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