IWC Schaffhausen announces the reopening of its boutique at Ocean Terminal, revealing a revitalised space that now includes a striking“Engineering Wall” and an inviting bar and lounge area.
Situated within the renowned Harbour City complex along the Tsim Sha Tsui waterfront, Ocean Terminal stands as a premier destination for luxury shopping, leisure, and cruise travel, offering sweeping views of the iconic Victoria Harbour.
At the heart of the boutique is IWC’s hallmark“Engineering Wall” — an engaging installation that immerses visitors in the meticulous craftsmanship behind IWC’s manufactured movements, including complications like chronographs and calendars. It also highlights the brand’s trailblazing use of advanced performance materials such as titanium, coloured ceramics, and Ceratanium®.
The boutique’s visual narrative spotlights the Ingenieur Watches & Wonders 2025 novelties designed to pushthe boundaries of material innovation and technical mastery.
IWC Schaffhausen’s ceramic expertise, refined overnearly four decades, serves as the hallmark feature of the space. This legacy is exemplified by two standout timepieces: the Ingenieur Automatic 42 in black ceramic (Ref. IW338903), the first full ceramic execution of the Gérald Genta-inspired integrated bracelet design, and the Pilot’s Watch Chronograph TOP GUN Edition “Lake Tahoe” (Ref. IW389105), distinguished by its white ceramic case and bold black dial. These models reflect IWC’s enduring commitment to ceramic innovation and performance-driven design.
Completing the boutique experience is a stylish bar and lounge area, where guests can unwind, surrounded by the world of fine watchmaking.
