Back to Index
Fashion & Beauty

JO MALONE LONDON
The Great British Summer Fete

04 May, 2021

Jo Malone London presents the new limited-edition Marmalade Collection, the enticing new Brit Collection inspired by the British love of jam making and classic orange marmalade. With these unexpected, innovative classic British ingredients comes 5 unique delectable scents, celebrating the beloved fruit flavours of the British cottage pantry. Refreshing and delightful, bottled in limited-edition vintage design.

“Using seasonal fruits to create homemade preserves that you can gift to family and friends seems like such a quintessentially British pastime.”

─ Celine Roux, Global Head of Fragrance

Natural fruit extracts were created specially for The Marmalade Collection by one of the UK’s leading soft fruit processors in Blairgowrie, Scotland. Usually used in the food industry, fruits and berries from local growers are steam distilled into draughts that are added directly to the fragrance. These extracts help to capture the true vibrancy of tart rhubarb and juicy blackberry.

Orange Peel Cologne

Bright. Golden. Tantalising.

Marmalade making, a most British of traditions.

In every cottage in the British countryside, orange peel simmers on the stove, its zesty aroma and bitter bite tantalising the senses. On a breezy beautiful summer day, pack a picnic basket full of homemade marmalade, freshly baked scones and the classic English Breakfast Tea to be enjoyed with friends. A relaxing picnic on the grass in the warmth of the afternoon sun, the best summer pastime.

The zesty bitterness of orange peel ages into a refreshing, citrusy sweetness. Quirky natural rhubarb adds an enticing appeal to this fresh take on the classic marmalade. Warm woods are blended with orange to create a refined, golden fragrance. The perfect balance of bittersweet fruitfulness, filled into mason jars. Refreshing, bright, delightful.

***

Jo Malone London Tasting Notes:

Top Note:  Orange Peel, Pink Pepper, Rhubarb

Heart note:  Orange Bigarade, Lavender

Base note: Cashmere Wood, Clary Sage, Patchouli

Orange Peel Cologne, HK$595/30ml

Tangy Rhubarb Cologne

Striking. Tangy. Unruly.

Rows and rows of vibrant red stems and luscious leaves rested in the overgrown garden.

The unmistakable tang of unruly rhubarb plucked fresh, its bright and striking stems fill the bustling kitchen. The beautifully bold cherry red stems, along with the tangy fruitiness, are beloved by the British, inspiring many recipes for delicious desserts, colourful jams and scrumptious pies.

Rhubarb brings a characterful heart to this eccentric fragrance, refreshing and playful. Its vibrancy is accentuated by zesty lemon and orange, enveloped in an elegant note of cedarwood and clean, powdery white musk. Refreshing, bright, joyful.

***

Jo Malone London Tasting Notes:

Top Note:  Rhubarb, Lemon

Heart note:  Orange, Jasmine Petals

Base note: Cedarwood, White Musk

Tangy Rhubarb Cologne

Tangy Rhubarb Cologne, HK$595/30ml

Rose Blush Cologne

Petal-fresh. Charming. Bucolic.

Delicate rose petals suspended in a delectable jelly, as if frozen still in the midst of a gentle, romantic waltz. Each bite is a mouthful of refreshing, floral sweetness. The charm of these blushing pink petals inspires a prized preserve.

Vibrant basil and a juicy note of lychee add a modern twist to this pretty floral scent with a soft, rose jelly-like watery translucence, cocooned in the comforting embrace of white musk. Soft, elegant, petal-fresh.

***

Jo Malone London Tasting Notes:

Top Note:  Basil Grand Vert, Lychee

Heart note:  Rose, Geranium

Base note: White Musk, Amberwood

Rose Blush Cologne

Rose Blush Cologne, HK$595/30ml

Elderflower Cordial Cologne

Delicate. Soft. Tender.

A cloudless morning, delicate elderflower buds sprawl across the lush hedgerows, lightly dancing in the gentle summer breeze. Cycling along the winding paths and harvesting clean white petals, humming joyful tunes along the way.

Harvested in the summer, its soft, powdery appeal inspire a quintessentially British recipe. Tiny, delicate white blossoms floating in the honey-hued cordial, stored in a tall glass cordial bottle. Tart, summer-green gooseberries meets the clean, soft elderflower, complemented by the floral notes of hawthorn and May Rose, wrapped in unique notes of dried fruits and a warm woody base.

***

Jo Malone London Tasting Notes:

Top Note: Gooseberry, Bergamot, Lychee

Heart note:  Elderflower, Hawthorn, May Rose

Base note: Dried Fruits, Patchouli, Amberwood

Elderflower Cordial Cologne

Elderflower Cordial Cologne, HK$595/30ml

Blackberry & Bay Cologne

Tart. Juicy. Verdant.

Childhood memories of blackberry picking.

A warm summer afternoon, children run around the lush fields of the blackberry farm gathering colourful berries, carefree laughter and tart fruitiness filling up the air.

This new formula of our classic scent infuses natural fruit extracts, capturing the true vibrancy of juicy blackberries. With each spritz comes a burst of deep, tart blackberry juice, blending with a fresh note of just-gathered bay and brambly woods. Vibrant and verdant.

***

Jo Malone London Tasting Notes:

Top Note:  Blackberry, Grapefruit, Grapefruit Blossom

Heart note:  Bay Leaves, Lily of the Valley, Jasmine Petals

Base note: Cedarwood, Vetiver, White Musk

Blackberry & Bay Cologne, HK$595/30ml

Jo Malone London Scent Pairing

Jo Malone London scents are all designed to be worn separately or layered together in a number of compelling combinations. Create your own bespoke scent and enjoy the fun of mix and match with our signature Scent Pairing, layering different scents to create a combination that is uniquely yours—whether to compliment different moods or to create delightful ambiances. The fragrances from the Marmalade collection are designed to be layered with one another to create something personal to the wearer.

Orange Peel x Tangy Rhubarb

A quintessentially British pairing. Picnic times at the summer fete, with a delicious spread of scrumptious scones with homemade orange peel marmalade and vibrantly colourful rhubarb pie on gingham blanket. Tantalizing orange peel pairs with bright, quirky rhubarb for a tangy, refreshing sweetness. A wonderful summer delight.

Rose Blush x Elderflower Cordial

A modern, elegant afternoon tea. English ladies in floral dresses enjoy elderflower cordial teas and blushing pink rose jelly on a warm summer afternoon. Petal-fresh floralcy in the gentle breeze entwined with the clean, powdery elderflower, creating a soft, elegant floral fragrance.

Elderflower Cordial x Blackberry & Bay

An English garden with blooming florals and succulent fruitfulness. Delicate elderflowers fall under the spell of vibrant, juicy blackberries. Clean powdery floralcy is balanced with refreshing fruity sweetness, complemented by warm notes of woodiness and dried fruits.

Wrapped in limited-edition gingham and floral gift boxes and ribbons, the perfect finishing touch to this uniquely British collection.

Shop Here