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Fashion & Beauty

Louis Vuitton BY THE POOL 2024

07 Jun, 2024

As summer nears, Louis Vuitton turns once again to LV By the Pool, a collection that brings the desire for exotic travel into everyday lifestyle. Like a tropical dream interpreted through a multitude of new products, this is an inspired journey that celebrates the season of escape, conjuring the feeling of wanderlust and revelling in vibrant designs. Across ready-to-wear, bags, shoes, textiles, accessories and more, the collection is rich with natural materials and vivid colour, offering a lush, transversal rediscovery of the themes that are true to Louis Vuitton.

Whether relaxing beachside or wandering through small towns, ready-to-wear proposes vacation dressing that exudes a laid-back allure. Splashed across relaxed separates and flattering swimwear, the season’s key prints include the Monogram reimagined as a detailed tile motif, lush botanical graphics that shift between sophisticated and playful and a wicker trompe l’oeil. Breezy shirts become statement pieces that combine effortlessly with trousers and skirts in chic yet comfortable silhouettes. Infusions of coral, hot pink and Caribbean blue counterbalance elegant white and sandy neutrals. An interplay of loose and fitted proportions highlight the body for self-assured style that extends from hot days into sultry nights.

With free-spirited character and elevated craft, the bags of LV By the Pool stand out for their artful and tactile animations. The Monogram reappears as a uniquely treated cotton denim on the LetGo tote, as well as a tiled watercolour effect in eye-catching blue or orange across key styles such as the OnTheGo, Coussin and the Neverfull. In natural, hand-crocheted raffia accented with leather detailing, the Nano Speedy and Noe bucket, showcase a summery spin on the Maison’s artisanal, savoir-faire. Also novel are the Capucines styles in wicker and rattan, which entail intricate French basketry and braiding techniques that nod to the Malle Pique Nique from 1892. The tropical theme is further explored with the Capucines, Capushell and Twist models in two captivating ‘Pearly’ finishes: a wavy surface of hand-embroidered tube beads and an iridescent, gradient airbrushed calfskin.

Fashion Jewelry comprises the debut of My LV Pearl, a signature line adorned with colourful glass pearls. On a necklace, the vibrancy of turquoise brings freshness to the collection and evokes the beauty of ocean waves. Other jewels, adorned with shiny white glass pearls, convey timeless beauty. Meanwhile, the new Nanogram Enamel range, comprised of earrings, bracelets and rings, is defined by the engraved Monogram delicately set within a contemporary fuchsia or turquoise setting. The LV Push bracelet transposes the LV Push signature with a unique strap in turquoise canvas with blue rhinestone charms and can be combined with other bracelets for a bold look.

Hats, an essential summer accessory, come in a wide selection of styles including a bucket hat and cap in fringed Monogram denim; a Panama shape in woven palm embellished with a printed Monogram silk scarf; and an LV Tiles crochet hat that is youthful and easy-to-wear. The Pretty LV belt is given a summery yet practical twist as the Monogram tiles in blue or rose appear on one side and a more neutral shade on the other. Worn any number of ways to complement ready-to-wear, the LV Tiles generously-sized shawl and carré silk scarf present an intricate illustration framed with the LV Tiles motif like a mosaic.

Naturally, sunglasses play a central role in the LV by the Pool look. The My LV Chain Round frame is a cool, lightweight shape proposed in a rainbow of lenses and finishes and accented with jewelry-inspired temples from the My LV Chain family.

And since this collection speaks to a broader sense of summer living, the collection is rounded out by tableware and an array of inspired gift items. Evoking a tropical paradise awash with flowers, coral and starfish, these striking plates are crafted fine white Limoges porcelain and are sure to be the cornerstone of a distinctive summer table setting.

Finally, the Monogram Tiles Surfboard represents the ultimate summer collectible. Crafted from fiberglass structured with a central wooden spine and resin, this high-end artisanal surfboard boasts the season’s statement motif along with the new LV boat signature on the underside. In an energising coral colourway, it takes the notion of travel beyond land and into the sea.

An invitation to travel, LV By the Pool is a total collection that seizes on the longing for an endless summer.

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