Hong Kong homegrown baby and toddlers’ brand Petite First has officially opened its first flagship store at Harbour City. As a homegrown Hong Kong brand, Petite First is dedicated to providing babies and toddlers with comfortable, high-quality apparel featuring adorable and minimalist designs. The brand’s organic cotton comfort plush toys, Petite Friends, have also gained great popularity among parents and little ones alike.
The new flagship store offers a more comprehensive range of products, including the Petite Friends Collection plush toys, a variety of cozy blankets, gift sets, hampers, and more. A dedicated play tent has also been set up in-store, allowing toddlers to enjoy interactive playtime with their favourite Petite Friends characters.





From organic cotton comfort toys to comfortable baby and children’s apparel, Hong Kong homegrown brand Petite First is dedicated to bringing warmth and companionship to babies as they explore and grow every day.
Inspired by love and imagination, founder Cindy created Petite Friends with the hope that these lovable characters would become every baby’s very first friend in the world. Guided by the brand philosophy, “Little Joy, Lots of Love,” Petite First strives to bring gentle companionship and the purest happiness to its own children and families everywhere.