To celebrate the recent launch of the MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon watch, from now until 20 March, Swatch unfolds its pop-up store in Gateway Atrium I of Harbour City. This initiative brings the enchanting winter scenery of Switzerland to Hong Kong, inviting visitors to delve into the magic of the winter season.
The pop-up is themed around a Swiss ski resort, featuring an immersive installation designed as an alluring icehouse, complemented by a cable car and an imaginative ski trail map of Hong Kong, thereby enhancing the charming winter atmosphere.
The latest MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon watch draws inspiration from snow-covered landscapes of the winter season, showcasing a pristine white dial design. This timepiece incorporates Swatch’s earth phase innovation, and a moon phase indicator adorned with OMEGA’s Moonshine™ Gold, paired with signature illustrations from the world of Snoopy, adding a touch of fashionable allure to the timepiece. Furthermore, the watch’s moon phase indicator is uniquely laser-etched with intricate snowflakes, making each watch truly one-of-a-kind and a true collector’s item. This watch is only available when snow is falling in Switzerland, allowing customers to anticipate and feel the excitement for the next snowfalls, even in places where snow is a rarity.
In addition, the pop-up store will also showcase the Bioceramic MoonSwatch collection created in collaboration with OMEGA. Taking inspiration from space, this collection features 11 unique Speedmaster Moonwatch models named after planetary bodies, ranging from giant stars at the center of the solar system to dwarf planets at its periphery. Their rarely seen distinctive colors are undoubtedly a must-have for collectors.
To create lasting memories, the pop-up store will host special weekend activities, delighting visitors with white cotton candy lollipops* adorned with distinctive snowflake patterns that perfectly echo the unique snowflake design on the moon phase indicator of the MISSION TO EARTHPHASE – MOONSHINE GOLD Cold Moon, celebrating the natural wonders and beauty of nature.
Swatch Pop-up Store
Date: From now until 20 March
Time: 10:30am – 7:30pm
Venue: Atrium I, Gateway Arcade
*White cotton candy lollipops will be available from 13-15 March. Limited supply; please check with the staff for details.
