The image of an ideal woman has been like a work of art in progress, through the ages. In 1993, Izumi Ogino created a contemporary new face – sensitive to beauty without borders, her intuitive style and elegance appreciated in any situation.ANTEPRIMA by Izumi Ogino for a woman of all seasons: Intelligent, Confident, Feminine and Joyful. ANTEPRIMA is the fashion brand in that image, perfectly refined collections that channel a woman’s worldly sophistication. A woman with an understated passion for creativity and luxury. An unerring eye for beauty that refuses to be held back by artificial boundaries or cultural lines.Izumi has captivated the fashion world since the brand’s debut – as its name in Italian – at Milano Moda Donna in 1998.ANTEPRIMA carries through the love of quality and beauty that impressed Izumi’s childhood, the passion filters through the brand’s fashion and accessories, seen in the world’s most vibrant cities.