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Founded in 1860 by Louis-Ulysse Chopard, Chopard is an internationally acclaimed Swiss luxury watch and jewellery brand. The brand was acquired by Mr. Karl Scheufele and his wife Ms. Karin Scheufele in 1963 and has since been operated as a family-owned company. Currently helmed by their two children Mr. Karl-Friedrich Scheufele and Ms. Caroline Scheufele, Co-President of Chopard, Chopard pervades by the spirit instilled in its tradition and nurtured by a blend of fine craftsmanship and state-of-the-art technical developments. Chopard continues to be governed by its enduring principles, including a taste of excellence, the pursuit of quality, creativity, innovation, independence, and fundamental human respect. Adorned by world-renowned celebrities, Chopard has established itself as a benchmark in the field of precious watches and jewelleries. The direct family involvement ensures the brand continues to prosper with the same passion for excellence as it did 157 years ago.
Under the glamour, it is a brand of tremendous substance. Today The Chopard Group has 160 boutiques and 1300 points of sales worldwide.