FENDI FF Reloaded Pop-Up Store At Harbour City

The Roman luxury Maison’s FF signature, designed by Karl Lagerfeld in 1965, becomes the protagonist of a one-of-a-kind collection. In this month, the FF logo is making a comeback with rectangular shape, to a squared version. The FF Reloaded collection consists of women’s RTW together with bags, accessories and shoes. Customers are welcome to visit the FF Reloaded Pop-up Store to choose their favourite pieces and exclusive items.

The design of the 30 m2 pop-up pays homage and resembles to Palazzo della Civiltà Italiana, the Maison’s headquarters in Rome, which is recreated in inflatable form through a white 1:10 scale model – 7 meters high versus 70 meters of the original structure – in steel and fabric. The façade arches feature mini-mannequins wearing pieces from the capsule, while a reproduction of the travertine marble stairs leads to the interior of the pop-up.