My Armani To Go Cushion Pop-Up Event — The Latest Collision of Beauty and Couture

ARMANI beauty launched its first cushion foundation, MY ARMANI TO GO THE CUSHION in September 2017. 4 years later, this Summer, GIORGIO ARMANI reinvents this iconic red cushion with four elegant, new case designs by teaming up beauty and fashion elements together. Inspired by the fabric and materials that were used in 4 different ARMANI Privé fashion shows, the debut of four striking new cases makes the cushion not only simply a foundation, but also the ultimate on-the-go accessory for face.

To show you a glimpse of these 4 new couture inspired cushion design and invite you to explore more on GIORGIO ARMANI make-up universe, ARMANI beauty’s Cushion Pop-Up Event is organized at Ocean Terminal Lobby from 7 to 13 Jul. The decoration is in line with the Armani Red #400 theme colour, and divided into four zones, Red Lacquer, Rouge Malachite, Effetto Python and Red Crystals. The design details and materials used on each zone echoes with the new look of four couture cases, offering a couture interpretation of chic, elegance, confident and stunning.

Another highlight of the show is the unique customized experience, which allows visitors to pick their favourite case while having a unique Armani Glow complexion created by a GIORGIO ARMANI Face Designer. Upon purchase of the new MY ARMANI TO GO THE CUSHION (limited to Red Lacquer & Rouge Malachite cases only) at this beauty pop-up, everyone can enjoy a one-time complimentary personalised engraving service.

My Armani To Go Cushion Pop-Up Event
Date: 7 – 13 Jul 2021
Time: 10am – 9pm
Venue: Ocean Terminal Lobby, Harbour City