GOODEES WORLD, the clothing and lifestyle brand under GOODBAI, has opened a dual-themed pop-up store at Harbour City. Anchored by the GOODEES HOUSE concept— “home”—the pop-up spaces create a welcoming, homely ambience, as if visiting a friend, and conveying GOODEES WORLD’s endearing, comforting energy.
Room 1 Goodees’ Dim Sum Kitchen
Located within Harbour City, the space uses natural wood tones with star motifs to create a simple, warm atmosphere. Goodees appear as a pastry chef, wearing a chef’s hat and sitting atop a steamer, greeting visitors in a friendly manner. The pop-up features limited-edition products inspired by Hong Kong-style dim sum, realised through playful design that celebrates local culture. The range includes plush toys shaped like classic dim sum favourites such as siu mai, har gow, and egg tarts, together with I love HK DIM SUM-themed bags designed to resemble travel keepsakes and leave guests with memorable, distinctive experiences.
Room 2 Goommy’s Dressing Room
The second space is housed within Lane Crawford Harbour City, presenting a markedly different dreamlike world. The white room is accented with pale pink and blue furniture, along with star motifs to evoke a sweet, girlish vibe. Goommy lounges around space in a relaxed pose, seemingly awaiting new friends. Having previously modelled GOODEES apparel, Goommy not only showcases daily outfits but also collaborates with Lane Crawford on exclusive clothing and footwear, sharing stylish inspiration with visitors.
This Harbour City pop-up marks GOODEES WORLD’s first regional, semi-permanent-style presentation, aiming to blend urban character with brand aesthetics through differentiated scenography and limited-edition products. The aim is to connect local culture with fashion-savvy audiences in a light, enjoyable way, delivering a richly creative and resonant experience.
GOODEES dual-theme pop-up in Hong Kong
Dates: December 12, 2025 – March 11, 2026 (by appointment only)
Room 1: Goodees ‘ Dim Sum Kitchen
Address: Kiosk 6, 2/F, Ocean Centre, Harbour City
Register Now: https://events.liveit.io/lane-crawford/goodees-world-goodeesroom-1-goodees/
Room 2: Goommy’s Dressing Room
Address: Lane Crawford Harbour City
Register Now: https://events.liveit.io/lane-crawford/goodees-world-goodeesroom-2-goommy/
