“Wear’s HK” Pop-Up Launches at Harbour City

The Clothing Industry Training Authority (CITA) has officially unveiled “Wear’s HK”, a major fashion retail initiative, with a grand opening at Harbour City. Running for 14 consecutive days from 1st to 14th September, the event will span six landmark malls and locations in prime districts across Hong Kong, bringing together 20 of the city’s leading and emerging fashion designer brands. Bringing runway design directly to the public and visitors alike, the initiative will create an immersive shopping experience where consumers can see, try on, wear and buy instantly.

“Wear’s HK” officially kicked off with an opening ceremony at Harbour City on 1 September. Special guests Jeffrey Ngai, Louise Wong, Mayao Ma and girl group MYNT joined local fashion designers and industry representatives to mark the launch of the initiative and celebrate the beginning of the citywide fashion pop-up event.

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“Wear’s HK” is a fashion pop-up project that goes beyond retail. It is an innovative platform designed to connect designers with the market. Through this initiative, “Wear’s HK” is committed to creating greater exposure and broader sales channels for local designers, helping these young fashion talents bring their work into Hong Kong’s mainstream market and grow into a proud symbol of the city’s home-grown creative strength. Harbour City’s pop-up store features three local fashion brands, DEMO, KEVYIU and Natacha Van.

Wear’s HK Pop-up
Date: 1–14 Sep
Time: 11am–8pm
Location: Atrium II, Gateway Arcade, Harbour City