The global leader in luxury menswear, ZEGNA is pleased to announce the opening of its new Negozio (store) at Harbour City. The new Negozio embodies the contemporary vision of Artistic Director Alessandro Sartori and stands out for its luminous and sophisticated design, with minimalist and warm interiors creating a welcoming atmosphere that balances modernity and tradition.
Drawing inspiration from Oasi Zegna – a 100 km² natural territory in the Biella Alps of northern Italy and the home of the brand’s values – this first new-concept Negozio in Hong Kong expresses ZEGNA’s distinctive visual identity through natural materials and refined architectural details.
The iconic wooden pattern façade, framed by two travertine walls, creates immediate recognition and a strong visual impact. The 250 m2 Negozio brings together contemporary design and rich natural materials, creating a calm and sophisticated urban retreat while embodying the brand’s Italian heritage and innovation in menswear.
Inside, contoured dropped ceilings and curved travertine platforms guide Guests through several functional areas, beginning with a bright entrance dedicated to the leisurewear wardrobe, showcasing ZEGNA’s most iconic pieces – including Il Conte jacket, timeless tailoring, the iconic Triple Stitch™ shoe, Mocassin, and ZEGNA’s new Memorie fragrances. For ZEGNA Fall/Winter 2026, the brand presents the Su Misura campaign, where garments are not made only to be worn, but to be kept, to be remembered, to be passed on.
The new Negozio reaffirms the brand’s commitment to its discerning clientele through an elevated expression of modern elegance and exceptional way of life.
