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Celebrated for upending the rules of jewelry design, the Italian Maison brings its groundbreaking vision to a new, personalized fragrance experience, Bvlgari Allegra. Bvlgari Allegra unites the colorful, superlative emotions of the Italian lifestyle and the one-of-a-kind glamour of Italian women in an innovative journey.

Bvlgari AllegraCollection is exclusively available at Harbour City Bvlgari.

Bvlgari Allegra unites the colorful, superlative emotions of the Italian lifestyle and the one-of-a-kind glamour of Italian women in an innovative journey. Consisting of five exhilarating fragrances and five Magnifying essences, Bvlgari Allegra invites you to experience the Roman passion for life firsthand by styling a personal scent, a statement fragrance as unique and bold as Bvlgari itself.


“Riva Solare is the endless Italian holiday.”
– Jacques Cavallier

Bvlgari Allegra whisks your senses away to the Italian Riviera, where the azure sea shimmers under sunlit skies. Sunbathing seaside, the warmth of the sun heats up your skin, and the wind whips against it. You inhale refreshing hints of sea spray and citrus, wafting from the trees that dot the coastline. You look up from your lounge chair towards the cliffs and never-ending azure waters, and you catch the breathtaking view: the sumptuous colors of the Italian Riviera radiating with Roman sophistication.

This regenerative energy comes to life in Riva Solare, a sparkling citrus fragrance. It opens with a lively splash of tart Calabrian bergamot. Crafted solely for Bvlgari, the fresh, new note captures the exclusive aura of both the Italian Riveria and the Italian Maison. The citrus wave ebbs, taken over by the sun-kissed scent of orange blossoms. The solar neroli dazzles with luminous accents of Osmanthus and mandarin. Intensified by a base of sultry musks accord, Riva Solare releases the invigorating sensuality of the sun and sea and the electrifying freedom of the Mediterranean.


“It is a red rose—fresh, velvety, fruity.”
Jacques Cavallier

Bvlgari Allegra rekindles your heart with passion and adoration. You receive a complete surprise, an absolutely magnificent rose bouquet. Rich with multiple shades and types of red roses, the exquisite offering promises the start of a fresh, true love and a sweet, tender embrace. You blush at the elegance of your admirer and are filled with pulse-racing anticipation of meeting at long last. Fiori D’Amore captures the passionate energy of Italian love in a sensual rose fragrance. Turkish and Bulgarian red roses gather together at the heart of the bouquet. Its fresh, youthful aroma is underscored with a new, modern accord, Prelude Raspberry. The innovative fruit accent evokes the scent of raspberry harvested at the height of a balmy summer. Delicate and unbridled, tasteful and intense, Fiore D’Amore gracefully elicits love’s wondrous, multiple facets and passion’s velvety soft touch.


“It is the celebration of sweetness, of the Italian family cocoon.”
Jacques Cavallier

Bvlgari Allegra transports your taste buds to Italy’s famed pasticcerie, where tantalizing dolce tempt with luscious scents and candy-like colors. Inhale, and the aromas of powdered sugar, almond amaretti, and orange-blossom flavored confections cocoon you with comfort. The soothing pleasure of dolce marks a delicious return to childhood memories. Recollecting family gatherings and the scents of homemade sweets, you feel once more the warm glow of unconditional love and the tender joy of a happy home.

Dolce Estasi evokes this blissful time in a dreamy floral gourmand fragrance. Replete with delicate notes, the scent centers on a heliotrope accord, a powdery floral with the irresistible creaminess of a dessert. A zest of Italian citrus enhances its femininity, and a final musk accord gives it a smooth, powdery finish. Dolce Estasi caresses you in the silky softness of bygone days, full of sweet reminiscences and cheerful tranquility.


“Like the emotion of a rendez-vous in Rome.”
Jacques Cavallier

Bvlgari Allegra steeps you in The Eternal City’s incandescent sunsets and never-ending spritzes. From a terrace shared with your closest friends, the splendor of Rome stretches before you. The magnificent Colosseum seems lit up by the pink and peach sky. The color summons your attention back to your orange-toned spritz, the famous Italian cocktail loved worldwide. Smiling and laughing, you and your friends toast the precious moment, where the past, present and future seem to meld together in pure fulfillment.

Rock’n’Rome immortalizes the intimacy of a shared spritz in a liquorous floriental fragrance. Like a fizzy cocktail, it starts with the effervescent-like sparkle of zesty notes. To craft the fragrance’s floral fruity aroma, Osmanthus and apricot notes are stirred together. Then the olfactory cocktail tapers into a sweet benzoin gum. Serving up the fun of endless aperativos and free-flowing conversation, Rock’n’Rome smolders with the warm feelings of friendship and the glimmer of dusk.


“It is all the Italian sophistication in a perfume.”
Jacques Cavallier

Allegra invites you to the most exclusive and exuberant Italian festa, Venice’s legendary carnival. For seventeen days, the city stuns with sights even more sublime than its infamous architecture and canals. Dressed in your most splendid finery, you can’t help but delight in the flamboyant and fabulous costumes of your fellow revelers. All the streets burst with jubilant masquerades, celebrating the colorful opulence and joyful spirit at the heart of the Italian lifestyle and Bvlgari. Watching the rhapsodic regattas, you swell with anticipation for the evening’s masked ball, held for the elite at a local palace. A decadent feast, intriguing encounters, and boundless laughter—you know it’ll be a party like no other.

Fantasia Veneta unleashes the enchanting energy of this extravaganza in an unforgettable chypre fragrance. The lavish composition spotlights Indonesian patchouli. The note is as treasured as an invitation to a masked ball and as rich and nuanced as its brocade and jacquard costumes. Like the carnival, the chypre accord delivers sumptuous, surprising twists—a decadent red peach accord and a hint of addictive vanilla scent. Wrapping you in the marvelous opulence of the festivities, Fantasia Veneta gives you the thrill of leaving an indelible impression at an exceptional fete.

Bvlgari introduces a new concept in perfumery, #MagnifyForMore, inviting you to style a personal scent using a Magnifying essence. These five Magnifying essences contain powerful concentrations of high-quality natural ingredients like bergamot and patchouli. Spritzed on top of a Bvlgari Allegra eau de parfum, the Magnifying essence gives the scent a twist, a bespoke scent fueled by your mood. Whether you crave a sunny boost of happiness or a comforting dash of sweetness, experience fragrance the new way: #MagnifyForMore.


#MagnifyForMore Bliss: The warm and sultry essence is inspired by the intimate feel of a touch. Crafted with ambrette, the deceptively simple musk accord reveals a sophisticated radiance. With its notable and expressive luminosity, Magnifying Musk recalls the dazzling joy of an embrace.


#MagnifyForMore Joy: The citrus essence bursts with sunny energy. To achieve this especially bright distillation, Calabrian bergamot is harvested when it’s perfectly ripe. Fresh-picked, the bergamot contains sweet and crisp notes. Distilled to retain the fruit’s multi-faceted freshness, Magnifying Bergamot exudes the upbeat promise of a gorgeous summer day.


#MagnifyForMore Love: The floral essence entices with a velvety, voluptuous intensity. Unlike a classic, powdery rose, this blend of Bulgarian and Turkish roses boasts a remarkable radiance, thanks to a unique fragmentation of essential oils with an unusual distillation. With a sparkle refined by subtle woods, Magnifying Rose delivers a luscious bouquet full of the optimism of love.


#MagnifyForMore Passion: The elegant essence enchants with a stark sensuality. Made with a patchouli sourced from Indonesia, the opulent distillation is of unprecedented quality, freed of any dark, earthy notes by exclusive fractionation. Enriched with woody and chypre facets, Magnifying Patchouli rouses a precious and powerful seduction.


#MagnifyForMore Thrill: The delicately sweet essence tantalizes with vanilla beans imported from Madagascar. To develop the fruit’s most complex and nuanced facets, it’s dried in the sun. Raw, leathery and sexy notes culminate in an addictive aroma, and Magnifying Vanilla ignites an irresistible attraction.

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