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Sergio Rossi inaugurates its new store in the fashion district, a unique space welcoming the customer into the brand universe, a refined and creative location in continuous evolution.


The store creative concept, entrusted to Cristina Celestino Studio, is an immersion in the Sergio Rossi world through the use of a collection of products that represents the different souls of the brand and recalls an ironic femininity, with a sophisticated, bold and contemporary allure.

Large windows embrace the entire width of the store, revealing the space characterized by Sergio Rossi’s classic visual codes. The displays become geometric volumes enhancing the products while the mirror ceiling at the entrance extends the visual space.

Today more than in the past, I want to look to the future with positivity, boldness and innovation, so I am proud to inaugurate a new creative and sophisticated space in the heart of Hong Kong at a time when it is necessary to move dynamically, with flexibility and curiosity.” comments Sergio Rossi’s CEO, Riccardo Sciutto. “I am very happy to have entrusted Cristina Celestino for this project, finding in her design and aesthetic language a correct expression of Sergio Rossi’s values“.

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