Calvin Klein today unveils its Spring 2023 campaign featuring a cast of global stars shot by renowned photographer duo, Mert Alas & Marcus Piggott. The new campaign continues the Calvins or nothing concept highlighting the world’s most dynamic talent, stripped back to showcase their confidence and sensuality. The campaign features existing ambassadors and friends of the brand, JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein.
The campaign, rooted in unadulterated confidence, channels the true character of each talent. JENNIE embraces minimalism and is seen in her most stripped back state. Kendall appears with unapologetic sensuality, her more intimate side revealed. FKA twigs epitomizes artistry, debuting a new unreleased track in the campaign alongside visuals that capture her distinctive movement. Michael B. Jordan evokes confidence, demonstrating the energy and passion that drives him to be the best at his craft, while Aaron Taylor-Johnson’s magnetic presence resonates across the imagery.
Dressed in the latest Underwear and Jeans, the cast introduces a wide range of new styles for the season. In Underwear, our sportier fits include the new Athletic and Modern Cotton Performance offerings as seen on Michael B. Jordan and FKA twigs, as well as new Modern Cotton bralettes worn by JENNIE. Also in Underwear are new sensual lace options such as Sheer Marquisette and the Geo Lace triangle bra, as seen on JENNIE and FKA twigs. In Jeans, our iconic denim styles are refreshed with new washes and 90s-inspired silhouettes, as seen on Aaron, Kendall and JENNIE, along with a new sculpted denim bra and ultra-high cropped wide leg jeans, worn by Kendall.