As Fanatics’ new store in Hong Kong, the Harbour City location further expands the brand’s portfolio of sports IPs and merchandise offerings. The store features globally recognised leagues and properties including the NBA, MLB, NFL, NHL, European football clubs and Formula 1. Products from Fanatics, Mitchell & Ness (M&N) and Topps, alongside official merchandise from partners such as Nike, adidas and New Balance, provide fans with an extensive selection across sports, teams and athletes.
From official jerseys and sportswear to vintage-inspired apparel that blends sport and street culture, as well as signed memorabilia, trading cards and mystery boxes, the store caters to a wide range of fan interests. Among the highlights is the Fanatics Jersey Mystery Box, available as an exclusive opening item and making its debut in a Hong Kong retail setting.
“MAKE YOUR PLAY” represents more than a retail concept. It reflects Fanatics’ vision of creating deeper and more engaging experiences for sports fans. Dedicated display areas showcase signed jerseys and memorabilia from sporting legends including Kobe Bryant, LeBron James, Tom Brady and Lionel Messi, allowing visitors to experience the stories and significance behind these treasured collectibles.
The store also offers personalisation services and interactive product experiences that strengthen the connection between fans, athletes, teams and sports properties. On opening day, NBA legend Chris Paul visited the store and participated in a trading card unboxing experience, adding excitement to the launch celebration.
Hong Kong plays an important role in connecting global sports culture with consumers across Asia and remains a key market in Fanatics’ Greater China strategy. Looking ahead, the brand will continue expanding its retail footprint in Hong Kong and the region, bringing more international sports IPs, athlete partnerships and exclusive collectibles to local fans.
Fanatics will also explore opportunities to collaborate with local sports organisations and IPs, creating meaningful connections between global sports culture and Hong Kong’s fan communities through retail experiences, product innovation and live events. From the world’s biggest sporting stages to everyday street style, Fanatics aims to give every fan a place to celebrate their passion.
