Furla has created its new monogram. A suggestive and concise symbol, which draws inspiration from the brand name’s initial. A double stylised ‘F’, seemingly a heraldic crest. An evoking symbol of the blazons of Italy’s most ancient families or of crests of Italian cities and villages. Yet, at the same time a modern icon, that is immediately recognizable, and which makes Furla bags and accessories even more characteristic. A direct and sophisticated way of enabling clients to identify with the #TheFurlaSociety.
The new monogram is fluid, elegant and linear. It perfectly represents Furla’s brand values. A firm with Italian roots, an important history and a constantly evolving story. The company was founded in 1927 and has maintained its Italian DNA and its international outlook ever since.
FURLA welcomes customers to its inaugural Asia-Pacific FURLA MONOGRAM pop-up store at Harbour City. The pop-up store will present two Hong Kong-exclusive Corona bags and the latest Spring/Summer 2019 designs featuring the new Monogram. The pop-up space will centre a huge FURLA Monogram swing as a hotspot for Instagrammers. Other Asian landmarks such as Shanghai, Singapore, Malaysia and Thailand will roll out exciting events to mark the occasion.
FURLA MONOGRAM POP-UP
Date: 26 Feb – 10 Mar 2019
Time: 10am – 10pm
Venue：Atrium II, Gateway Arcade, Harbour City