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Introducing Summer in the City by LA PERLA. Shot in Rome by renowned Italian photographer Federico De Angelis alongside artistic director Riccardo Ruini, the campaign aims to go beyond the beach and delve into the city this summer.


Showcasing a curated edit of summer must-haves that transition seamlessly from elevated basics to statement looks for show-stopping day-to-night dressing all summer long. Effortlessly chic and versatile pieces that are made to be styled with flair and individuality. Contemporary separates in vibrant new colours, showstopping nightwear that transcends into sophisticated eveningwear, feminine lingerie and modern swimwear silhouettes.

From al fresco dining and post-work drinks to summer events, evening strolls and poolside parties, the campaign celebrates summer in the city and depicts summer styling with confidence.

Promising endless layering possibilities, a LA PERLA slip dress or slip top is a city style essential. The charm of this piece lies in its versatility, and the fluid silhouettes of the LA PERLA Silk slips in the new olive green and chocolate brown colours or the latest almond green coloured Maison are the epitome of that. They are resolutely classic, suitable for any aesthetic and can be styled with a sandal or tucked into shorts during the day and then dressed up with a heel and an open shirt in the balmy summer evenings.

LA PERLA’s onyx black corset from new collection, Honeycomb Shadows, provides another versatile eveningwear option.  Pairing ultimate comfort with indelible beauty, this structured corset is layered with different shapes and fabrics that express a rhythm of lightness and sensual graphic shadow. Style with an oversized suit or tucked into jeans for a chic evening look. This aesthetic can be replicated with the beautifully embroidered Zephyr bodysuit that contours the female form while remaining hugely comfortable due to its lightweight material.

Whether you live in a coastal city or are simply looking to soak up the sun at a local rooftop pool, look no further than LA PERLA’s new swimwear collections.  From the youthful exuberance channelled by the Summer Winds collection with its striking two-tone print, to the vibrant hues of When Summer Comes, both collections evoke the joyous spirit of summer.

A failsafe solution for sun-soaked city days, this LA PERLA edit takes you from dreamy days by the swimming pool to thrilling evenings in the city – showcasing effortless, versatile dressing all summer long.  

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