Italian luxury fashion brand Max Mara is pleased to host an event exclusive entitled “THE CAMEL, timeless” at the Harbour City Flagship store, celebrating the CAMEL, the signature undisputed hallmark that defines the brands’ identity globally and the very definition of the Max Mara legacy. The event features special guests, Korean actress Hyeri and popular Hong Kong actor Jeffrey Ngai, both wearing the brand’s signature coats, alongside fashion influencers Elva Ni, Jenny Tsang, Mayao, Faye Tsui, Angie Ng, and Angel Chu, all showcasing stunning looks in camel and earth tones.
Founded in 1951 by Achille Maramotti in 1951 and celebrated for its luxurious coats and impeccable craftsmanship, for Fall/Winter 2025, Max Mara unveils a rigorous and sophisticated selection of garments that pay tribute to the richness of its signature fabric and the timeless allure of camel tones, a palette of refined textures and versatility that has long defined the Max Mara woman.
The store transforms into a journey into camel, featuring Max Mara’s most revered pieces in camel tones, including its iconic coats and legendary outerwear, allowing guests to immerse themselves in the brand’s heritage through timeless garments that embody innate sophistication and reflect Max Mara’s enduring commitment to quality, craftsmanship, and design.
At the event, Hyeri was the first to showcase Max Mara’s 2026 Resort collection, paired with the Ludmilla Icon coat, highlighting an extraordinary blend of fashion and elegance. Popular star Jeffrey Ngai flaunted his chic style in the 101801 Icon Coat, known for its distinctive double-breasted design and kimono sleeve cut, which is highly recognizable and famous for its inclusive tailoring that flatters any body type. Speaking of his favorite, Jeffrey added, “I am particularly fond of Max Mara’s Teddy coat; it has a fluffy effect made from camel hair and silk. It feels light and comfortable, with a soft, plush texture. The stylish design makes it easy to pair with various styles, allowing me to stay warm and comfortable while traveling.”
The event features a special “Camel Corner,” presenting a Max Mara camel world interpreted by Korean actress Hyeri and captured by internationally renowned photographer Kim Yeong Jun. The imagery vividly showcases the timeless charm of camel color and the diverse qualities of camel hair fabric, which is woven from ultra-fine fibers known for its soft texture and excellent warmth. Hyeri shared, “The Max Mara CAMEL color is always in style – timeless yet modern,” said Hyeri. She perfectly interpreted an all-camel look with her personal style, infusing youthfulness with timelessness, further emphasizing the unique charm, versatility, and allure of camel.
