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The luxurious Parisian fragrance house, MEMO PARIS celebrates its 15th anniversary by launching a train station-inspired pop-up store in Hong Kong. The concept of Paris train station reminiscent of the rail journeys in Europe and recall our travel memories. It is a journey back in time on board a MEMO PARIS train and an unforgettable journey is about to begin!

 The 15th Anniversary POP-UP Store will be launched from 12 August to 21 August 2022, at Atrium II, Gateway Arcade, Harbour City, Tsim Sha Tsui. It cultivates the atmosphere of train travelling, with steam train, rail tunnel, railway platform, ticket office, leather luggage cases, etc. The pop-up offers different photo spots and immersive experience. Enjoy the instagrammble moments with our MEMO PARIS train as well as discover the limited-edition objects at the venue. It’s time to celebrate this anniversary with us, get ready and let yourself be swept away into a world of fragrances.

With its name taken from Memory, MEMO aims to awaken people’s great memories and emotions from past journeys. MEMO PARIS launched in 2007 by Clara Molloy and her husband John see fragrance as a journey, forging its identity around magical destinations and potent raw materials. MEMO like memory. Like souvenir. Like sillage.


Date:  12 – 21 August, 2022

Venue: Atrium II, Gateway Arcade, Harbour City, Tsim Sha Tsui

Time: 11am – 9pm 


The novelties offered at 15th Anniversary POP-UP Store will include 15  year Special Edition Leather Case, Iberian Leather as well as Car Diffuser. Upon purchase of H$1,800 or above, you will receive a complimentary personalized MEMO luggage tag.

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