Italian luxury stationary brand, MOLESKINE opens its first ever CREATE’N’GO Pop-up Store at OT316 shop of Ocean Terminal, Harbour City, Tsim Sha Tsui, to celebrate creativity as the new richness.
The pop-up store is designed in a way to mirror the elegance and simplicity of the legendary notebook. The interior of the store features a clean aesthetics and contemporary neutral colors of black and earthy palette. The new visual identity of MOLESKINE with Cube is fully presented in the store with the Cube design on window display to showcase MOLESKINE’s avant-garde projects; the Community Cube can be finely adjusted according to different activities or transformed into a larger creative community space.
The vision of the store is to enrich the creativity of customers through various experiential pillars. The MOLESKINE CREATE’N’GO Pop-up Store is delicately designed to embody the core pillars of MOLESKINE’s new retail concept of luxury with living art experience. Customers are invited to try out different MOLESKINE products displayed on an “EXPERIENCE TABLE” where they can be a creator to personalize their purchases using interactive customization tools.
Besides, MOLESKINE takes an unprecedented activation to invite IP Sir, a local artist specialized in fluid art, to do an Artist Residency in the Atelier space of the store. He will station at the store throughout the Pop-up period to inspire customers to create different lifestyle products with fluid art. Moreover, Ip Sir also creates a 5 Meters Long MOLESKINE Notebook Installation with more than 5,000 used MOLESKINE notebooks which he has given new life to those notebooks with Fluid Art.
Furthermore, MOLESKINE continues their belief in “Coffee and Notebook for Creativity” by doing an ephemeral partnership with The PORTER to introduce the MOLESKINE x The PORTER coffee corner. Two exclusive drinks are specially curated to the location. What’s more, the exclusive merchandising collection of MOLESKINE cups and tote bags are also available at the pop-up store. The exclusive experience at the store will definitely make it be “a place to be-come”.
The MOLESKINE CREATE’N’GO Pop-up Store also features a collection of new exclusive product offerings. The MOLESKINE Smart Writing Set 3.0 is a boon to the creative process. The set comes with a refined pen, more natural-feeling paper, and an expanded set of features to seamlessly upload your jotting, sketching and writing to the cloud. The well-loved MOLESKINE x Missoni Notebook Collection, which features the iconic zig-zag pattern on the cover, also appears in the store with fans’ expectation. The Missoni Drop 2 will be launched in July 04 in the store exclusively as well. In addition to this, the MOLESKINE x Kaweco pen is every stationary aficionado’s dream. The new MOLESKINE x Kaweco Drop 2 pen will be available at the store in August exclusively. Consumers will have pleasure at being in a place universally recognized as rich and exclusive.
Finally, the core of CREATE’N’GO concept: DIY Art Workshop
As MOLESKINE strives to promote art creation, the collaboration with Ip Sir in the form of Artist Residency at the Pop-up store is the first time ever in the MOLESKINE world. Ip Sir will station at the store to provide creative insights to customers on fluid art creation. He will organize DIY workshop to guide participants on the way to create a gorgeous fluid art MOLESKINE notebook.
In addition, participants can also inject the refinement of Fluid Art into plates, coasters, and miniature three-dimensional animal sculptures such as unicorns, dogs and bears to demonstrate the dynamic aesthetics.
Moleskine® was created as a brand in 1997, bringing back to life the nameless black notebooks used by writers and artists like Vincent van Gogh, Pablo Picasso, Ernest Hemingway and Bruce Chatwin that had long gone out of print. Today, the Moleskine brand encompasses a family of objects that enhance productivity and creativity including notebooks, diaries, and planners, journals, bags, writing instruments, reading accessories, publishing and digital tools. The Moleskine brand is a worldwide presence thanks to over 80 Moleskine Stores.
The home office in Milan, Italy includes wholly-owned subsidiaries, Moleskine America, Inc. (established in 2008), Moleskine Germany (2013), Moleskine APAC Ltd (2018) which includes Japan, and Moleskine China. (2019)