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Women across the globe have long strived for flawless skin, and the desire for “professional” and “scientific” skincare particularly prominent. Recognising that true radiance and perfection stem from within, esteemed the United States’ medical skincare brand, Murad, emphasizes the importance of high-quality ingredients and precise formulation to amplify skincare results. The brand is now set to make its debut in Hong Kong in August 2023, offering beauty enthusiasts an unparalleled skincare experience that combines effectiveness and scientific innovation at its new dedicated counter at Lane Crawford, Harbour City.

Murad is a prestigious skincare brand foundedin 1989 by internationally renowned dermatologist Dr. Howard Murad, now officially announcing its launch in Hong Kong. As the visionary behind the first American modern doctor brand, Dr. Murad has accumulated over 30 years of research and clinical experience, treating over 50,000 skin patients. With a unique approach to skincare ingredients, Murad is committed to effectively addressing a wide range of skin concerns through innovative formulations and the revolutionary inside-out approach. Going beyond superficial solutions, Murad believes in promoting holistic skincare that not only focuses on a symptom or concern but also priorities total skin health. Embracing the philosophy that “skincare is healthcare”. Murad empowers individuals to achieve genuinely radiant and beautiful skin.

Dr. Murad believes that skincare formulations should not simply rely on the concentration of a single active ingredient, but instead the combination of various efficacious skincare ingredients with different benefits to achieve overall effectiveness. Through exclusive and advance patented technologies, Dr. Murad has surpassed the standards of clinical skincare, unlocking the maximum potential of his products. One notable achievement is the development of a proprietary Retinol Tri-Active Technology, known for its exceptional penetration and stability. Since 2020, this breakthrough has propelled Murad to become the No.1* vitamin A retinol clinical skincare brand in the United States. Such recognition is further reinforced by numerous international beauty awards and endorsements from renowned celebrities.

Murad “Morning C Night A” Signature Product

With its unparalleled achievements in retinol technology, Murad sets the standard in scientific skincare. It is also the first brand to promote the “Morning VC, Evening VA” concept, offering a pioneering skincare experience.

Vita-C Glycolic Serum
Murad’s “3G” technology delivers round-the-clock radiance
Murad’s Vita-C Glycolic Serum is formulated using the innovative and patented “3G” technology, which ensures exceptional stability, deep penetration, and high absorption. This groundbreaking technology optimises the antioxidant potential of Vitamin C delivering prolonged, luminous results. It is also proven to effectively fades dark spots, reduces pigmentation, and promotes a radiant and even complexion. Clinicaltrials have shown impressive results, with 91% of participants reporting significantly brighter and smoother skin with more glow within just 14 days of use. Continued use for 4 weeks reveals a more balanced, translucent, and hydrated complexion. Murad’s Vita-C Glycolic Serum features a unique dual-chamber delivery system, ensuring a better preservation and minimising the risk of oxidation.

Retinol Youth Renewal Serum
Exclusive “3A” technology for effective wrinkle reduction and firming contours
The highly acclaimed Retinol Youth Renewal Serum has been a global bestseller since its 2017 debut. This serum is powered by the innovative Retinol Tri-Active Technology, which combines a fast-acting retinoid, a time-released retinol, and a retinol booster. Penetrating deeply into the skin, it effectively fights early signs of wrinkles, promoting smoother and firmer skin. The fast-acting retinoid delivers immediate rejuvenation, while the time-released retinol ensures gradual and potent results, minimising irritation. Experience the power of this advanced serum for fast, yet gentle, anti-aging results. In a 2-week consumer test, 93% saw reduced wrinkles, 98% experienced smoother and firmer skin, and 85% observed a revived, supple complexion for a youthful, radiant appearance.

Murad strives to develop scientifically-backed, effective repair products

Murad products are backed by scientific research, ensuring efficacy, stability, and safety. The brand has created a diverse range of product series to address various skincare concerns that include brightening and clarifying. Every series include a comprehensive day and night skincare routine.

Retinol Youth Renewal Night Cream
The No. 1 best-selling Retinol Youth Renewal Night Cream in the U.S. effectively tightens and brightens the skin, minimising fine lines and wrinkles. It also promotes an even skin tone and provides optimal hydration. The exclusive Retinol Tri-Active Technology gently accelerates skin renewal, while niacinamide strengthens the skin barrier, leaving skin a firmer, more lifted appearance. For enhanced results, pair it with the Retinol Youth Renewal Serum.

Essential C Firming Radiance Day Cream
The Essential C Firming Radiance Day Cream is a clinically proven, multi-effective moisturiser enriched with Vitamin C and niacinamide. It revitalises and brightens the skin, while firming the contours, for a hydrated, visibly firmer, and radiant complexion throughout the day.

City Skin Age Defense Broad Spectrum
An ultra-lightweight 100% mineral sunscreen that offers effective protection against multiple forms of photoaging, including the blue light from electronic screens indoors and UVA/UVB rays outdoors. The fast-absorbing formula leaves no white residue and imparts a subtle peachy tint, providing colour correction for an instantly radiant and even complexion. Suitable for sensitive skin and coral-friendlv, this sunscreen is free frori-alcohol and contains 100% mineral protection, without any chemical sunscreen ingredients.

Murad Hong Kong Pop-up Store opens on 29 August

Murad opened its first dedicated counter at Lane Crawford, Harbour City in Hong Kong on 4 August, offering customers firsthand experience of their products. A pop-up store also launched on 29 August in a clean, elegant design and the brand’s vibrant-coloured style, to deliver an enhanced shopping experience. Stay tuned for more promotions and exclusive offers at the counter and pop-up store.

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