The renowned Japanese-style Italian restaurant brand Parmenara has officially launched its first Premium flagship store in Hong Kong at Harbour City, Tsim Sha Tsui, bringing a refined Italian dining experience to local food enthusiasts who seek quality and style.
Staying true to its signature essence, Parmenara Premium features the “King of Cheese,” Parmigiano Reggiano, as its core ingredient, complemented by a patented clay pot cooking technique that brings the brand’s iconic Shiawase Pasta – served piping hot and rich in flavor. Diners can also enjoy a variety of crispy, stone-baked Roman-style pizzas, made fresh daily with hand-kneaded dough.
Harbour City branch elevates the dining experience with premium ingredients and a stylish, comfortable atmosphere. Over 10 exclusive dishes and sides have been specially crafted for this branch, including Creamy Pork & Japanese Kimchi Pasta and Spicy Squid & Tuna Pizza. Among the highlights is the luxurious A5 Wagyu series, featuring the A5 Wagyu Cream Pasta and A5 Wagyu Bismarck Pizza – thoughtfully created by the chef team using top-grade ingredients and innovative cooking techniques, delivering a feast for both the eyes and the palate.
To celebrate the grand opening of its new location at Harbour City, Parmenara Premium is excited to unveil a series of exclusive A5 Wagyu dishes — the A5 Wagyu Cream Pasta and the A5 Wagyu Bismarck Pizza.
Crafted with premium Japanese A5 Wagyu beef, known for its rich marbling and melt-in-your-mouth tenderness, both dishes embody indulgence at its finest. The A5 Wagyu Cream Pasta features a velvety cream sauce that perfectly complements the buttery texture of the Wagyu, creating a luxurious and comforting dish with layers of flavor. The A5 Wagyu Bismarck Pizza, on the other hand, is built on a crispy Roman-style crust, generously topped with slices of Wagyu and a soft-cooked egg. Cut into it, and the yolk flows delicately over the beef, fusing its richness with the cheese and crust to create an unforgettable mouthful — a must-try for both cheese lovers and Wagyu aficionados.
These exclusive dishes are available only at the Harbour City flagship store, inviting guests to experience a one-of-a-kind Wagyu journey that redefines Italian comfort food.
Staying true to the brand’s essence, Parmenara Premium continues to highlight its signature use of the “King of Cheese” – Parmigiano Reggiano, blending its bold aroma and creamy texture with fresh, quality ingredients.
Parmenara proudly uses Parmigiano Reggiano – a natural, traditionally crafted cheese originating from northern Italy. Aged for a minimum of 12 months, this exceptional cheese has earned its reputation among cheese lovers worldwide as the “King of Cheese.”
Thanks to its long aging process, Parmigiano Reggiano develops a rich, complex flavour with deep umami notes and a distinctive savory aroma. It is a quintessential ingredient in authentic Italian cuisine and a staple in Parmenara’s signature dishes — delivering bold character and unbeatable depth in every bite.
Alongside the A5 Wagyu specials, a variety of fan-favorite cheesy dishes will also be available throughout the launch period — making it the ultimate destination for cheese lovers in Hong Kong.
Don’t miss Parmenara’s signature pasta and Roman-style pizza — authentic Italian classics done right. Parmenara’s handcrafted pasta is a true hallmark of the brand — made with freshly prepared in-house noodles and paired with a variety of specially crafted sauces and premium ingredients. Every bite is filled with warmth and comfort, offering a taste of genuine Italian delight.
Equally unforgettable is Parmenara’s Roman-style pizza, made to order and baked to crispy perfection. With a golden, crackly crust and rich, flavourful toppings, each pizza offers a wide selection of combinations, ensuring there’s something for everyone.
The new store also offers a specially designed “Mini Pizza Set” for kids, allowing little foodies to enjoy a fun and personalised dining experience of their own.
Each set includes a mini pizza with a choice of flavors — the classic Hawaiian or the irresistibly sweet and cheesy Snow White Honey Pizza. The meal also comes with a mini hamburger patty, crispy fries, fresh salad greens, and a drink.
A delicious and well-balanced set that promises to satisfy both kids and parents alike — making it the perfect family-friendly treat for your next visit!
