TAG Heuer Announces New Brand Ambassador Ryan Gosling and the New Generation
Carrera Three Hands

From his brooding wheelman in Drive to his all- singing, all-dancing Oscar-nominated turn in La La Land, Ryan Gosling is an actor who defies easy categorisation. The attributes his roles do have in common: a willingness to be fearless, to constantly challenge himself and push what’s possible.

Who better, then, to join luxury Swiss watch brand TAG Heuer as its ambassador: where passion, effortless style and commitment to excellence are as central to the man as they are to the brand. And who better than the actor who could be seen as the heir apparent to the legendary Steve McQueen, two men for whom style and substance are one and the same, to drive the brand forward. But Gosling also represents something else: a new breed of masculinity that’s both sensitive and low-key, a confidence that is by definition effortless, much like the brand itself.

TAG Heuer revisits one of its most iconic collections, the TAG Heuer Carrera, and presents the new generation of a timeless sporty and elegant three-hand watch.

A new generation of TAG Heuer’s timeless sporty and elegant three-hand watch – the TAG Heuer Carrera Three Hands – could hardly provide a better way to start Ryan Gosling’s partnership with the brand.

The watches represent a showcase for the brand’s motor racing heritage, where elegance and fearlessness go hand in hand. As a committed motoring enthusiast, few would appreciate the dedication to clean lines and an obsession with readability more, with the collection representing the company’s purest and most elegant watch in the TAG Heuer portfolio.

Gosling: “I appreciate its timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”

The new collection of 13 pieces reinterprets and reimagines the horological icon in four versions: the TAG Heuer Carrera Day Date 41 mm, the TAG Heuer Carrera Twin-Time Date 41 mm, The TAG Heuer Carrera Date 39 mm and the TAG Heuer Carrera Date 29 mm.

TAG Heuer Carrera Date 39 mm and TAG Heuer Carrera Day Date 41mm

The TAG Heuer Carrera in the sizes 39 mm and 41 mm have a Calibre 5 automatic movement and are equipped with a new case with refined lugs. The watches have the new H-shaped bracelet for the steel version and a brown alligator leather strap for the leather version.

The dial readability is always a central asset, especially with the bolder hands and refined index integration. The Carrera Date 39 mm is fitted with a date at 6 o’clock, and for the Day Date 41 mm, a thinner date frame has been designed.

TAG Heuer Carrera GMT 41 mm

The TAG Heuer Carrera GMT is equipped with the Caliber 7 automatic movement. The Twin-Time version has the new H-shaped bracelet. The dial offers bolder hour and minute hands, and a refined Twin-Time hand tip. The elegant and sporty design is highlighted by a new, refined flange in bicolour, silver and blue, to indicate day and night.

TAG Heuer Carrera 29 mm

The TAG Heuer Carrera 29 mm, Calibre 9 automatic, has a new case with refined lugs and a new H-shaped bracelet.

For better readability, the dial integrates bolder hands and a new refined index, which reflects the light and is inspired by the Carrera’s origins. The 29mm size line also integrates a date at 6’o clock new refined version with diamond indexes.

The introduction of the TAG Heuer Carrera Three Hands collection marks a new chapter in TAG Heuer’s Carrera history. Pure design, readability, refinement … The new generation of the Carrera Three Hands is a new interpretation of an iconic watch.