VIVAIA, the footwear brand known for its commitment to comfort, sustainability, and fashion, is proud to announce the grand opening of its flagship store located at the iconic Harbour City. This milestone marks a significant step in the brand’s expansion across Asia.
Comfort – VIVAIA’s specially engineered insoles are the result of extensive research and feedback from customers. Co-founder Jeff Chan shares:“Each season, we listen carefully to our customers to continuously enhance our insole technology. Our current elastic insole design delivers a snug, contoured fit for ultimate all-day comfort.”
Sustainability – VIVAIA proudly partners with certified REPREVE® suppliers to transform discarded PET plastic bottles into high-quality shoe materials. These bottles are collected, cleaned, and processed into yarn, then woven into uppers using VIVAIA’s proprietary 3D knitting machines.
Style – Staying on-trend, VIVAIA’s design team releases new styles monthly, with over 200 designs available online. Their fashion-forward shoes are crafted with 3D knit technology, blending eco-conscious materials with lasting durability, comfort, and style.
Situated in the bustling heart of Harbour City, Tsim Sha Tsui, the flagship store embodies VIVAIA’s nature-inspired, minimalist aesthetic. Warm earthy tones, wood textures, and sustainable materials shape a serene shopping environment. The store layout prioritizes human-centered design, offering a calm, healing retail experience amid the city’s hustle.
Known for its signature blend of eco-friendly materials and comfort, VIVAIA has become a go-to for style icons like Bella Hadid, Julia Roberts, Selena Gomez, Alexa Chung, and Park Min-young, who have all been spotted in VIVAIA shoes.
A standout bestseller is the Margot Mary Jane, with over 150,000 pairs sold globally. The style hit new heights when BLACKPINK’s Jennie was seen wearing the ruby red Margot Mary Jane with white socks after Coachella 2025—instantly sparking a viral trend across social media, now dubbed the “Rock with Jennie” look. This sweet-meets-edgy style has captivated Hong Kong’s younger fashion crowd.
This summer, VIVAIA prepares Jennie-style Mary Janes featuring their Elastic Fit Strap™, combining adjustability with timeless Mary Jane silhouettes. These versatile shoes are designed to suit various foot shapes while maintaining a sleek, fashionable look—poised to be this season’s must-have.
Also VIVAIA prepares DIY shoe charms, including bows, camellias, and more—crafted from eco-friendly recycled materials. Easy to attach and secure, these accessories let wearers express themselves with four or more unique styles using a single pair of shoes, extending the product’s lifecycle while adding fun, customizable flair.
