DIESEL launches its largest Pop-up Store in Hong Kong

DIESEL, the Italian premium fashion brand, is opening the largest pop-up store at Tsim Sha Tsui Harbour City for its 45th anniversary. Entering the futuristic space with over 1,000 square feet retail area, customers are enveloped in DIESEL’s “For Successful Living” ethos: The dazzling silver metallic interior design, eye-catching DIESEL logo covers the ceiling and floor with playful colour contrast, appealing to the visual perception of the spirit of DIESEL.

Founded by Renzo Rosso in 1978 as a denim brand for those seeking alternatives to the mainstream, over the course of more than four decades, DIESEL has maintained its values of self-expression, freedom and irreverence.

A special limited edition anniversary T-shirt to commemorate 45 years of iconic DIESEL energy and imagery is available at DIESEL Harbour City Pop-up store. The unisex fit features an all-over collage print of memorable archive and campaign images from the past 45 years. The back of the shirt is printed with “I AM DIESEL” special edition 45th anniversary 2023. The shirt comes in two sizes — small and large — and is made using 100% recycled fibers, reinforcing DIESEL’s commitment to a more responsible future.

A wide range of items from DIESEL Fall/Winter 2023 collection is currently displayed at the pop-up store, for men and women, including denim, apparel, shoes, bags, and accessories. 【LIMITED TIME OFFER】Customers can receive one figure of DIESEL x Dolores limited edition upon net spending of designated amount. On a first-come, first-served basis and while stocks last.

As a symbol of the new brave spirit, all 7 variations of Dolores appear with different DIESEL Fall Winter 2023 looks and 1DR handbags, including 6 regular and 1 special stealth mode, to match their distinctive personalities and also exemplify the brand’s DNA: fashion forward, denim, and functional. Toy collectors and fashionistas would absolutely love it.