British legendary fashion house Vivienne Westwood announces the grand unveiling of its newly renovated Ocean Terminal boutique. The refreshed design continues the elegant yet design-driven style of the London flagship store, blending punk vintage aesthetics with modern and avant-garde elements. This presents the brand’s consistently distinctive visual language and opens a new chapter in British fashion.
Known as the rebellious of the fashion world, Westwood is celebrated globally for her punk
style, avant-garde designs, and strong cultural symbolism. Through timeless British punk
motifs such as tartan, the brand strengthens emotional connections and cultural memory. The new design not only continues the trend but further emphasises the brand’s core value of“intertwining the classic and the contemporary.”
The bold and eye-catching new style features industrial-inspired with eco-friendly materials, infused with DIY craftsmanship elements to create a fashion space full of dramatic flair. Throughout the boutique, the iconic 3D orb is prominently displayed, paired with metallic detailing which perfectly interprets the brand’s unique punk rebellion spirit.
Boutique revamp is not only a visual and design upgrade but also demonstrates Vivienne Westwood’s balance between fashion and social responsibility. From materials to production processes, the brand actively emphasises sustainability and waste reduction, advocating for a responsible lifestyle and deepening public recognition and trust in the brand’s values. Shopping can also be a way to contribute to the planet.
The newly designed boutique offers the full range of Vivienne Westwood collections, including men’s and women’s mainline apparel, footwear, handbags, accessories, jewellery, and the “Made in Kenya” social enterprise collaboration collection. This allows customers to fully experience Westwood’s comprehensive spirit, from fashion aesthetics to social philosophy and discover pieces that reflect their unique personality.
