LOEWE Launches A Small-Scale Edition Of Its Iconic Amazona Bags

Designed for modern, on-the-go lifestyles, the compact Amazona 16 Square bag is the newest and smallest addition to LOEWE’s Amazona bag family.  

The Amazona was originally launched in 1975 and inspired by a new wave of women entering the workplace, its practical style embodied new ideas on inclusivity and liberation. Relaunched in 2021 with a refined yet contemporary aesthetic, the line includes the larger scale Amazona 28 and 23, compact Amazona 19 Square and now welcomes the extra small Amazona 16 Square.

With graphic squared proportions and a playful mini size designed to fit the essentials —a phone, keys and small wallet— the Amazona 16 Square offers small scale functionality and a casual, youthful vibe. The nappa calfskin leather edition arrives with a jacquard strap and is available in four colourways: Classic Black, Warm Desert, Avocado and Orange for a bold seasonal pop. The Anagram jacquard edition features a leather strap and is available in Navy, Tan and Green.