More than 100 years since Baron Carlo Magnani first crafted his personal Colonia in a small laboratory in Parma, Italy, renowned fragrance Maison Acqua di Parma is now opening a new store in Harbour City. Fully renewed for a more immersive experience, the store is located at the largest and most diverse shopping mall in Hong Kong, and celebrates its new opening with the launch of an enchanting Holiday Season Collection just in time for the festive season.
New and long-standing customers are invited to experience the Maison’s unique Italian ‘Arte di Vivere’ and treat themselves and their loved ones to a ‘yellow gift’ of Italian sun, soul and style. The new store at Harbour City is a true olfactory destination for fragrance lovers and beyond, showcasing an art that has been developed with expertise handed down through generations.
From the iconic Colonia to a range of Italian-inspired home fragrances and an exclusive, brand-new Holiday Season Collection with exquisite Christmas gifts, all of the products are designed to declare the Maison’s shared love for nature by allowing its essence to shine through with simplicity, sincerity and generosity.
Acqua di Parma’s history dates back to 1916, when Baron Carlo Magnani turned his longing for the Italian sun into a timeless and universally loved citrus fragrance. In the years since, Acqua di Parma has evolved into a prestigious, world-renowned Maison that offers an exquisite range of fragrances as well as collections for the body, barbiere, home and gifting. While always innovating, the brand remains committed to celebrating and conveying Italy’s unique heritage and rich artisanal tradition around the globe, also bringing its exquisite products to Harbour City.
About Acqua di Parma
Acqua di Parma is a symbol of excellence, craftsmanship and Italian lifestyle. The Maison started over one hundred years ago in 1916 with COLONIA, its iconic fragrance, celebrating a passion for beauty, attention to detail, an essential and bright elegance, and a contemporary interpretation of the genuine Italian style. The rich yellow colour that has come to define the brand was inspired by the golden rays of summer sun reflecting off the stones of Parma’s famed palazzi, while its signature minimalist bottle design derives from the distinct Art Deco epoche.
Acqua di Parma has been part of the LVMH Group since 2001. Over the years, the Maison has gone from strength to strength with the creation of other Colonie, the Barbiere, Le Nobili, the Blu Mediterraneo line, the Signatures of the Sun line, and the Home Collection. The Italian style of Colonia and Blu Mediterraneo returns in the Hotel Line, distributed in the most elegant hotels worldwide with recycled plastic packaging. All of the lines are rigorously manufactured in Italy and distributed in Europe, Asia, the United States and the Middle East.
Acqua di Parma promotes Acqua di Parma Futura, an environmental and social policy set up within the criteria of the LIFE initiative – LVMH Initiatives For the Environment. Acqua di Parma Futura organises and broadens its commitment to art, culture and the natural world in Italy, which the Maison has followed since it was founded. Acqua di Parma Futura’s environmental and social policies involve five areas: Products, People, Climate, Processes and Community. This holistic view aims to preserve the art of Italian living for future generations.