Anson Kong (AK) and Jer, the high-flyers from MIRROR who have stepped outside their comfort zone to achieve big since their TV debut, are the new faces of Kiehl’s #TheUltraChallenge campaign for the limited edition Ultra Facial Cream for charity. The campaign culminates in a ‘Camp Kiehl’s’ pop-up store at Harbour City, with a view to raising HK$200,000 in support of EcoDrive Hong Kong’s efforts in reducing single-use plastic products.
To celebrate the charity campaign, Kiehl’s join forces with fans of AK and JER@Mirror to design two container covers (selected from a total of four designs) for ‘Ultra Facial Cream’ 50ml and 125ml respectively.
Works of AK’s Fans (AK Powder)
Two distinct designs speak to AK’s distinctively cool style, with the 50ml version developed in AK@Mirror’s iconic black tone to underscore his connection with music; while the 125ml version combines his magnum opus ‘Black Breath’ (《黑之呼吸》) with the brand’s mascot, Mr. Bones, as well as AK’s cat.
Works of Jer’s Fans (Jerlyfish)
The designs stemmed from JER@Mirror’s songs feature elements of water, light and the starry sky. The images of jellyfish, a symbol of Jer’s fans ‘Jerlyfish’, offers comforting sensation in the thick submarine or celestial darkness.
AK and Jer@MIRROR star as the faces of the new #TheUltraChallenge film for ‘Ultra Facial Cream’. A carefully curated series of visuals and exclusive behind-the-scenes will be unveiled at ‘Camp Kiehl’s’ pop-up store at Harbour City, Tsim Sha Tsui to accentuate the ultimate moisturizing power of ‘Ultra Facial Cream’ that protects the skin from extreme elements.
Centered on the theme of ‘adventure’, ‘Camp Kiehl’s’ pop-up store at Ocean Terminal Lobby, Harbour City features a photogenic camping tent and interactive areas with limited edition Kiehl’s giveaways for fans!
Inside the ‘Camp Kiehl’s’ pop-up store is a rustic camping space in wood tones, offering a cozy setting for the display of behind-the-scene polaroid photos and the limited edition ‘Ultra Facial Cream’ for charity signed by AK and Jer, taking fans back into the making of the campaign.
More surprises come on stream in the ‘Customized Stickers Area’, where fans can create one-of-a-kind stickers for WhatsApp, Telegram and Signal with photo frames featuring AK and Jer!
Don’t miss out on the selfie spots at ‘Camp Kiehl’s’ pop-up store, including the giant posters of AK and Jer on wall! Scan the campaign visuals at designated spots to receive GIF images and heart-warming messages recorded by the two heartthrobs.
Between January 15th and 23rd, 2022, sticky notes designed by fans of AK or Jer are up for grabs! Receive yours by registering for a visit to ‘Camp Kiehl’s’ and uploading a photo taken on the spot onto your personal social media account (set as public) with the hashtags #KiehlsUltraChanllenge, #CampKiehls and #KiehlsHK. In addition, complete a specific challenge to get a sample set of Ultra Facial Collection, available in limited quantities while stock lasts.
The ‘Camp Kiehl’s’ pop-up is open to registered customers only. Please make online registration on Kiehl’s Facebook or Instagram page in advance. Alternatively, there is a chance to make in-store registration, subject to the daily quota. Stay tuned with Kiehl’s Since 1851 Hong Kong Facebook page for further details.