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A graphic and iconic print… For the new limited series New Look collection, the houndstooth check adds its eternally elegant couture signature to the La Collection Privée fragrances, and to an exclusive Makeup line created by Peter Philips, Creative and Image Director for Dior Makeup.
The cult houndstooth pattern is now a genuine sign of recognition at Dior. This timeless design code has been present from the beginnings of the House, the result of Christian Dior’s anglophile passion. Honoured and adored, the houndstooth check is firmly established as a permanent and inspiring Dior design code. Today, this pattern is reinvented thanks to the New Look collection, which sees it reinterpreted beautifully.
Invited to adorn the scents in La Collection Privée, the cult House houndstooth check transforms François Demachy’s fragrances into veritable couture manifestos.
As beautiful as collectable items, the usually immaculate white fragrance cases are now, exceptionally, sporting the famous contrasting pattern all over. Covered entirely with toile, the cover provides a slightly grainy fabric touch, in which the houndstooth check can be felt under the fingertips. Both pleasing and hard-wearing, this black and white pattern brims with rigour and modernity.
Exclusively for the 3 leading fragrances, Gris Dior, Lucky and Jasmin des Anges the houndstooth check takes command, from the case to the bottle, whose pure lines it decorates.
Reinvented on the glass, the pattern seems to take flight, releasing a few of its fine squares that float free like delicate petals.
An original dialogue that is harmonious and elegant, couture and astonishing, takes shape between these three iconic signature scents and the finesse of a pattern that has crossed time, intact.
For the ultimate in sophistication, the refillable travel spray also sports the colours of this New Look brimming with audacity.
This precious, portable and fashionable object can be gifted alongside the classic formats, nestling in a pochette, which is set in a La Collection Privée presentation box. These beautiful boxes are decorated for the occasion with a superb bright red lining, in contrast with the houndstooth check of the box.
To mark the occasion of the New Look limited series, Peter Philips, Creative and Image Director for Dior Makeup, also designed a Makeup collection in the colours of the cult House pattern. Rouge Dior is available in 6 different shades, including the red 999 and the Nude Look Velvet 100, reinventing the greige New Look of 1947. The essential Dior Forever Couture Perfect Cushion is transformed into a veritable fashion accessory dressed in the supremely elegant Dior print. Scent and smile harmonise in this ode to Dior chic in houndstooth.
